Brand Manager

Lotus Bakeries; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health plans

401(k) with employer match

Disability programs

Life and Serious Injury Benefits

Paid time off

Job summary

Lotus Bakeries seeks a Brand Manager to drive brand growth across turnover, margin and penetration. You will partner with Marketing and the Category Director to build deep brand expertise and craft marketing and trade plans with precise execution within budget and timing.

You will champion a strong NPD/EPD pipeline, lead the rollout from idea to launch with Supply Chain, Sales and Global Brand, and guide packaging projects, digital strategy, and social content to maximize impact across channels.

Qualifications

• Min. 2 years of experience in marketing (Trade Marketing/ Brand management) in a CPG environment.
• Bachelor Degree in Marketing, Business, Economics.
• Project management, stakeholder management and time management are crucial for leading cross-functional projects.
• Ability to switch between big-picture oversight and detailed execution, with strong communication across teams.
• Proactive, takes initiative and ownership; strong digital marketing and social media knowledge.

Responsibilities

• Lead the development of brand vision, strategy and plans aligned with global direction.
• Coordinate with Marketing and Category Director to execute marketing and trade plans within budgets and timelines.
• Drive NPD/EPD rollout from idea to launch with cross-functional teams (Supply Chain, Sales, Global Brand).
• Create and adapt trade marketing assets (visuals, shippers, coupons) for retail and digital channels.
• Oversee Digital Marketing strategy and execution; manage content for social channels and website.

Skills

Brand management

Trade marketing

Digital marketing

Social media marketing

Project management

Stakeholder management

Time management

Communication skills

Education

Bachelor's degree in Marketing, Business, Economics

Tools

Meta Ads

TikTok Ads

YouTube Ads

Job description

Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds some of the fastest growing brands across different categories like Biscoff and Bear. We bring people together with our delicious products and creates small moments of happiness and joy.

THE ROLE

The Brand Manager has the responsibility to ensure the growth of the Brand in turnover, margin and penetration. In partnership with the Marketing and Category Director, the Brand Manager must build a strong expertise of the brand, in order to propose the right marketing and trade marketing plans and then follow up and coordinate these initiatives with best-in-class execution and within the predetermined budgets and timings.

The Brand Manager is very enthusiastic about the brand and our products. He/she strongly believes in the values of team spirit, open dialogue and passion and also propagates these in order to achieve an optimal work result.

SCOPE

Together with the Marketing and Category Director, you develop a vision for the further growth of the Brand in the various channels (retail and OOH) and know how to convert this into a strategy and execution plan. The vision, strategy and plans must be in line with the global strategy.

You gain the best insights into product category, competition, customers and own actions, in close cooperation with the Sales and Category Development colleagues in order to arrive at the best plans.

You inspire and mobilize the entire organization around your brand and plans.

Together with the Marketing and Category Director, you have a leading role in optimizing the product range.

• This includes both monitoring the performance of the existing range and developing a strong NPD pipeline with new products.
• You lead the roll-out of NPD’s and EPD’s from idea to launch and work together with Supply Chain, Sales and Global Brand
• You build up strong product knowledge about all product categories, which allows you to systematically monitor and increase the quality of the existing product range in collaboration with R&D and production, as well as to think creatively about NPD/EPD opportunities.
• You can draw up clear briefings for product-oriented market research

You provide a commercial 360° support in which all elements of the marketing mix come together in best-in-class executions (e.g. Digital media, promotion in the point of sale, website, packaging), and communicate this effectively and in a timely manner to Sales.

• Lead the creation/adaptation of trade marketing assets (Key visuals, Shippers, coupons,…)
• You lead packaging projects from briefing to execution, timely delivery of logistics information to sales, ...
• Lead Digital Marketing strategy and execution

You are the point of contact for our social channels and website and are responsible for driving the content agenda.

EXPERIENCE

• Min. 2 years of experience in marketing (Trade Marketing/ (jr.) Brand management) in a CPG environment
• Bachelor Degree in Marketing, Business, Economics
• Project management, stakeholder management and time management are crucial: as a brand manager you manage colleagues from different departments and successfully lead projects through the various milestones. You can easily keep several balls in the air at the same time and achieve the desired results in time.
• You can easily switch from helicopter view (to keep an overview) to a microscopic view (you also have an eye for details)
• You are very familiar with Digital Marketing and Social Media (Meta, TikTok, Youtube,…)
• You think proactively and like to take initiative and ownership
• Good communication skills (to your own team, to the project team and to senior management)

BENEFITS

Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave.