Museum Public Relations & Social Media Specialist

Museum of Fine Arts; Boston, Northern (MA, KY); Hybrid; USD 52,000 - 76,000; Full time

Job summary

The Museum of Fine Arts in Boston seeks a Public Relations Associate to reinforce our brand, drive attendance, and support revenue initiatives. You will write and edit press materials, conduct media outreach, monitor coverage, and craft engaging content for our social channels.

Under the Marketing and Communications team, you will collaborate on image assets, event logistics, and press previews, while supporting budget processes and vendor invoicing.

Qualifications

• Bachelor’s degree in communications, journalism, public relations, or a related field.
• Minimum of 1-3 years of communications experience, with a proven track record of strong project management and organizational skills.
• Excellent writing and communications skills with strong attention to detail.
• Ability to work independently, as well as with a variety of teams, and effectively handle multiple projects in a fast-paced environment.
• Deep familiarity with social media platforms—in particular, Instagram and TikTok—and the ability to create engaging, platform-specific content.
• Ability to work occasional evenings and weekendsfor events.

Responsibilities

• Write and edit press releases, media advisories, fact sheets, and other press materials. Maintain the advance exhibition schedule.
• Conduct media outreach to local, regional and national outlets to promote select Museum initiatives, exhibitions, and programs.
• Compile and distribute press materials to journalists. Greet and escort journalists, television crews, and photographers within the Museum.
• Monitor media outlets and social media channels for MFA coverage and relevant industry news. Support the Marketing and Communications Officer with the daily distribution of Museum coverage for staff and organizing and maintaining the press coverage filing system.
• Collaborate with Creative Coordinator on securing images for press use. Facilitate image requests from journalists and create contact sheets with credit information.
• Coordinate logistics for exhibition press previews, events and other PR-related programs, working with departments across the Museum.
• Create media distributions using the Cision database and update the press room on mfa.org.
• Brainstorm and create original content for the MFA’s social media channels.
• Film and edit short-form video content on iPhone using tools such as Instagram Edits and CapCut.
• Assist with tracking user-generated content and outreach to influencers.
• Process and track vendor and consultant invoices and assist Manager of Marketing and Promotions on annual budget process.

Skills

Strong writing

Project management

Social media content

Education

Bachelor’s degree in communications, journalism, public relations, or a related field

Tools

Cision database

CapCut

Job description

The Museum of Fine Arts in Boston seeks a Public Relations Associate to reinforce our brand, drive attendance, and support revenue initiatives. You will write and edit press materials, conduct media outreach, monitor coverage, and craft engaging content for our social channels.

Under the Marketing and Communications team, you will collaborate on image assets, event logistics, and press previews, while supporting budget processes and vendor invoicing.