Museum Marketing Manager (Senior) — Hybrid & Data-Driven Growth

Brooklyn Museum; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) & Pension plan

Generous paid time off

Hybrid work schedule

Early access to museum exhibitions

Staff discounts

Job summary

The Brooklyn Museum seeks a Senior Marketing Manager to lead the Museum’s marketing initiatives, reporting to the Chief Marketing Officer. This role drives development, implementation, tracking, and evaluation of all campaigns across digital and traditional placements, supporting exhibitions, programs, and institutional goals.

Collaborating with Design, Content, Retail, and Development teams, you will manage audiences, CRM, and analytics, ensuring high production values and a strong user

Qualifications

• 5–7 years in marketing/public relations within museums or non-profit sectors.
• Experience managing integrated multi-channel campaigns across digital and print.
• Strong CRM, data analysis, and reporting skills.
• Excellent communication and stakeholder management across departments.

Responsibilities

• Lead integrated marketing plans across digital and out-of-home placements.
• Collaborate with Design, Content, Retail, and Development teams to produce aligned materials.
• Identify target audiences and analyze behaviors to drive growth and retention.
• Ensure timely delivery by managing project calendars and stakeholders.
• Track campaign analytics and provide regular performance reports.
• Coordinate vendor relations and manage large-scale marketing initiatives.

Skills

Campaign management

Cross-functional collaboration

CRM & data-driven marketing

Project management

Excellent written and verbal comm.

Tools

CRM platforms (Tessitura)

Airtable

Asana

Google Analytics / data tools

Job description

The Brooklyn Museum seeks a Senior Marketing Manager to lead the Museum’s marketing initiatives, reporting to the Chief Marketing Officer. This role drives development, implementation, tracking, and evaluation of all campaigns across digital and traditional placements, supporting exhibitions, programs, and institutional goals.

Collaborating with Design, Content, Retail, and Development teams, you will manage audiences, CRM, and analytics, ensuring high production values and a strong user