MULTIMEDIA SALES MANAGER - WRDW/WAGT

WILX Media; Augusta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

Gray Media's WRDW/WAGT in Augusta, GA is seeking a dynamic Multimedia Sales Manager to lead our digital sales efforts and partner with the General Manager on growth initiatives. You will champion digital revenue, train the sales team in digital tactics, and craft compelling pitches backed by current research.

You’ll own campaign tracking, ensure measurable results for clients, and collaborate on closing complex digital opportunities that position the station as the CSRA’s premier digital

Qualifications

• Broad, deep knowledge of the digital landscape (SEO, SEM, OTT, Social, etc.) and the ability to explain it to varied audiences.
• Hunter mentality: enjoy cold calling and closing contracts.
• Leadership: inspire and move the needle, whether with a team or senior sellers.
• Research-driven strategy: use data to uncover the why behind a plan.
• Relentless urgency: speed is a competitive edge in digital sales.
• Exceptional communication for boardrooms or local shops.

Responsibilities

• Drive digital revenue: prospect and close new digital business with local advertisers.
• Coach for greatness: train and mentor the sales team on digital tactics.
• Craft winning pitches: develop high-impact presentations and collateral with current research.
• Own the execution: maintain campaign tracking and ensure measurable client results.
• Be the face of digital: join account executives on sales calls to simplify tactics and close deals.
• Innovate constantly: stay ahead of digital trends to remain the go-to marketing partner in CSRA.

Skills

Digital landscape

Hunter mentality

Leadership

Data-driven

Communication

TV/digital knowledge

Industry savvy

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Station:

Why You'll Love It Here:

• The Augusta Lifestyle: You’ll be working in the "Garden City," home to the Masters and a booming tech and medical hub. Whether you’re hitting the Savannah River Rapids or enjoying the downtown food scene, Augusta offers big-city amenities with a soulful, local feel.
• Innovation at Scale: You’ll have the backing of Gray Media, a company that’s leading the way in local media innovation across the country.
• Real Community Impact: Your work directly helps Augusta businesses grow and thrive, making a tangible difference in the local economy.
• Growth Potential: We invest in our leaders. If you have the drive, we have the path for your career to take off.
• A Winning Team: You’ll be joining a culture that values scrappiness, humor, and winning (and we have a lot of fun doing it).
• The Station is state of the art, 5 years old and considered one of the best in the company. Convenient to Costco, Top Golf, Dave & Buster's, Bass Pro Shop, Olive Garden, and 2 miles from the entrance of Augusta National.

Job Summary/Description:

WRDW/WAGT -Augusta, GA is seeking an organized and creative professional to help lead our digital sales efforts in the role of Multimedia Sales Manager. The position works in tandem with the General Manager on business development for the station, specifically championing digital sales.

Duties/Responsibilities include, but are not limited to:

What You'll Do:

• Drive digital revenue: Lead the charge in prospecting and closing new digital business, turning local advertisers into digital powerhouses.
• Coach for greatness: Train and mentor our sales team on the latest digital tactics, ensuring everyone on the floor can speak "digital" as fluently as they speak "TV."
• Craft winning pitches: Develop high-impact sales presentations and collateral using up-to-date research to show clients exactly how we’ll win together.
• Own the execution: Maintain meticulous campaign tracking and reporting to ensure every dollar our clients spend delivers real, measurable success.
• Be the face of digital: Join our account executives on sales calls, bringing your expertise to the table to simplify complex tactics and close the deal.
• Innovate constantly: Stay ahead of the curve on digital trends, ensuring WRDW/WAGT remains the go-to marketing partner in the CSRA.

Qualifications/Requirements:

What You Bring:

• A digital-first brain: You have a broad, deep knowledge of the digital landscape (SEO, SEM, OTT, Social, etc.) and can explain it to anyone—from a tech-pro to a first-time advertiser.
• The "Hunter" mentality: You don't just wait for the phone to ring; you love the thrill of the cold call and the satisfaction of a signed contract.
• Leadership chops: Whether you’ve managed a team before or you’re a senior seller ready to step up, you know how to inspire and move the needle.
• Research-driven strategy: You’re comfortable diving into data to find the "why" behind a marketing plan.
• Relentless urgency: You understand that in the digital world, speed is a competitive advantage.
• Exceptional communication: You can present to a boardroom or a local shop owner with equal confidence and clarity.
• Broadcast bonus: If you know the world of TV, that’s great—but if you’re a digital native ready to learn the power of CBS and NBC, we want you too.

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

WRDW/WAGT-TV/Gray Media is a drug-free company