Multichannel Campaign Manager – CRM & Loyalty Growth

Papa Johns; Atlanta (GA); On-site; USD 85,000 - 110,000; Full time

Job summary

Papa Johns is seeking a Marketing Campaign Manager to coordinate integrated campaigns across email, SMS, and mobile app channels, driving a consistent customer experience

You will partner with Loyalty & CRM, analyze performance, and optimize campaigns with A/B testing and data-driven insights to meet annual sales goals. Leadership support for the team and strong project management are essential.

Qualifications

• BA/BS/BBA in Business, Marketing, Communications or related field of study preferred.
• 3-5 years of experience executing and managing data driven, integrated marketing campaigns.
• B2C eCommerce experience desired.
• Experience with Braze beneficial.
• Experience with Jira/Confluence a plus.
• QSR experience desired.
• Proficient in MS Office suite.

Responsibilities

• Coordinate and manage cross-channel marketing calendar, provide consistent tracking, status updates and keep documentation up to date.
• Work across the Loyalty & CRM team and within company to ensure proper messaging, timing, and execution of multi-channel campaigns, including email, sms, push, and member communications voice messaging (PapaCall).
• Create a campaign brief and share across the organization and with agencies with final info, updated and redistributed as needed until launch, outlining creative details, offers, audience selection, and channel needs.
• Ensure each campaign has controls for measurement; present results and recommendations for next iteration to manager for approval.
• Use marketing automation and email/sms/push nurturing to engage and convert prospects and customers across the buyer journey; build audiences and validate counts.
• Identify and analyze strategic opportunity areas to increase marketing effectiveness.
• Apply experimentation mindset to marketing campaigns to drive, test, learn, and optimize; conduct A/B tests across channels.
• Oversee national and local promotional CRM strategy and execution.
• Provide guidance and mentorship to direct report(s).

Skills

Analytics

Campaign Planning

Audience Segmentation

Project Management

Communication

Problem Solving

Process Improvement

Education

BA/BS/BBA in Business, Marketing, Communications or related field of study

Tools

Braze

Jira/Confluence

Job description

Papa Johns is seeking a Marketing Campaign Manager to coordinate integrated campaigns across email, SMS, and mobile app channels, driving a consistent customer experience

You will partner with Loyalty & CRM, analyze performance, and optimize campaigns with A/B testing and data-driven insights to meet annual sales goals. Leadership support for the team and strong project management are essential.