Manager, Campaign Activities

Papa Johns; Atlanta (GA); On-site; USD 85,000 - 110,000; Full time

Job summary

Papa Johns is seeking a Marketing Campaign Manager to coordinate integrated campaigns across email, SMS, and mobile app channels, driving a consistent customer experience

You will partner with Loyalty & CRM, analyze performance, and optimize campaigns with A/B testing and data-driven insights to meet annual sales goals. Leadership support for the team and strong project management are essential.

Qualifications

• BA/BS/BBA in Business, Marketing, Communications or related field of study preferred.
• 3-5 years of experience executing and managing data driven, integrated marketing campaigns.
• B2C eCommerce experience desired.
• Experience with Braze beneficial.
• Experience with Jira/Confluence a plus.
• QSR experience desired.
• Proficient in MS Office suite.

Responsibilities

• Coordinate and manage cross-channel marketing calendar, provide consistent tracking, status updates and keep documentation up to date.
• Work across the Loyalty & CRM team and within company to ensure proper messaging, timing, and execution of multi-channel campaigns, including email, sms, push, and member communications voice messaging (PapaCall).
• Create a campaign brief and share across the organization and with agencies with final info, updated and redistributed as needed until launch, outlining creative details, offers, audience selection, and channel needs.
• Ensure each campaign has controls for measurement; present results and recommendations for next iteration to manager for approval.
• Use marketing automation and email/sms/push nurturing to engage and convert prospects and customers across the buyer journey; build audiences and validate counts.
• Identify and analyze strategic opportunity areas to increase marketing effectiveness.
• Apply experimentation mindset to marketing campaigns to drive, test, learn, and optimize; conduct A/B tests across channels.
• Oversee national and local promotional CRM strategy and execution.
• Provide guidance and mentorship to direct report(s).

Skills

Analytics

Campaign Planning

Audience Segmentation

Project Management

Communication

Problem Solving

Process Improvement

Education

BA/BS/BBA in Business, Marketing, Communications or related field of study

Tools

Braze

Jira/Confluence

Job description

What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!

Job Summary

The Marketing Campaign Manager is responsible for managing the coordination and execution of integrated marketing campaigns across Papa Johns owned channels (email, SMS, and mobile app platforms.) This role will work with cross-functional teams to optimize all available channels and communication vehicles and make tactical recommendations to meet objectives, ultimately ensure a consistent experience across all channels.

This role is essential for a timely and consistent communication experience for our Papa Johns customers. They contribute to the overall strategic development of both loyalty and non-loyalty members by engaging customers throughout their purchase lifecycle to drive increased frequency and ticket to meet annual sales goals.

Duties And Responsibilities (other Duties As Assigned)

• Coordinate and manage cross-channel marketing calendar, provide consistent tracking, status updates and keep documentation up to date.
• Work across the Loyalty & CRM team and within company to ensure proper messaging, timing, and execution of multi-channel campaigns, including but not limited to email, sms, push, and member communications voice messaging (PapaCall).
• Responsible for creating a campaign brief and ensuring it is shared across the organization and with our agencies with all final information, updated and then redistributed as needed until campaign launch. This includes outlining the campaign creative details, offer details, audience selection, and all channel needs.
• Ensure each campaign has proper controls in place for accurate measurement and analysis; present results and recommendations for the next iteration to the manager for approval.
• Use marketing automation and email/sms/push nurturing to engage and convert prospects and customers across the buyer journey. This includes building out campaign audiences and validating counts.
• Identify and analyze strategic opportunity areas to increase marketing effectiveness.
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels.
• Oversee national and local promotional CRM strategy and execution
• Provide guidance and mentorship to direct report(s)

Education, Experience & Certifications

• BA/BS/BBA in Business, Marketing, Communications or related field of study preferred
• 3-5 years of experience executing and managing data driven, integrated marketing campaigns
• B2C eCommerce experience desired
• Experience with Braze experience a plus
• Experience with Jira/Confluence a plus
• Quick Service Restaurant (QSR) experience desired
• Proficient in MS Office suite

Functional Skills

• Analytical Skills: effectively uses data to generate insights for campaign excellence
• Planning & Prioritization: campaign calendar planning and alignment
• Database management: demonstrate ability to determine audience selections and criteria based on campaign needs, pull counts and validate counts; strong attention to detail.
• Project Management: demonstrate strong project management skills, with ability to manage details
• Communicates Effectively and Candidly with all stakeholders
• Problem Solving: proactive approach to solving problems, ability to troubleshoot and use logic to solve problems
• Process Improvement: Strive to continually improve

Our Values

• EVERYONE BELONGS - We believe connectedness and belonging are the essential ingredients to our success
• DO THE RIGHT THING - We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult
• PEOPLE FIRST - To craft positive experiences for our customers, we take care of each other first
• INNOVATE TO WIN - We champion and challenge for a better way in all we do
• HAVE FUN - We find joy, create meaningful impact and celebrate the journey together

Our Core Competencies

• CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence
• RESULTS DRIVEN - We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges
• CONTINUOUS IMPROVEMENT - We champion for better through strategic risk taking, experimentation and challenging the status quo
• BIAS FOR ACTION - We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry
• WINNING TOGETHER - We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity

Papa Johns is an equal opportunity employer.

Papa Johns is a federal contractor that participates in the E-Verify program to confirm employment eligibility for each new team member. We also comply with all Right to Work requirements. Official E-Verify and Right to Work notices are available for applicants to review in both English and Spanish.

Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work - but let’s face it - it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.

Papa John's is an Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Aff…