Strategic Campaign Manager - Multi-Channel Marketing

Papa John's International , Inc.; Atlanta (GA); On-site; USD 80,000 - 105,000; Full time

Job summary

Papa John's International , Inc. is seeking a Marketing Campaign Manager to coordinate and execute integrated campaigns across email, SMS, and mobile app channels.

You will work with cross-functional teams to optimize messaging, timing, and offers to drive loyalty and non-loyalty engagement and meet annual sales goals. In this role you will create campaign briefs, manage calendars, and apply testing and analytics to improve performance while mentoring more junior staff and ensuring a consistent

Qualifications

• 3-5 years of experience executing and managing data driven, integrated marketing campaigns.
• B2C eCommerce experience desired.
• Experience with Braze is a plus.
• Experience with Jira/Confluence a plus.

Responsibilities

• Coordinate and manage cross-channel marketing calendar and provide updates.
• Ensure proper messaging, timing, and execution of multi-channel campaigns across email, sms, push.
• Create campaign briefs and share with teams and agencies for launches.
• Measure results and present insights for next iterations.
• Build audiences and validate counts for nurturing across the buyer journey.
• Identify opportunities to improve marketing effectiveness and test ideas.

Skills

Analytical skills

Planning & prioritization

Database management

Project management

Communication

Problem solving

Process improvement

Education

BA/BS/BBA in Business, Marketing, Communications or related field

Tools

Braze

Jira

Confluence

Job description

Papa John's International , Inc. is seeking a Marketing Campaign Manager to coordinate and execute integrated campaigns across email, SMS, and mobile app channels.

You will work with cross-functional teams to optimize messaging, timing, and offers to drive loyalty and non-loyalty engagement and meet annual sales goals. In this role you will create campaign briefs, manage calendars, and apply testing and analytics to improve performance while mentoring more junior staff and ensuring a consistent