Senior Digital Campaign & Personalization Lead

Domino's Pizza; Ann Arbor (MI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Paid Holidays and Vacation

Medical, Dental & Vision benefits

No-cost mental health support

Childcare tuition discounts

No-cost fitness, nutrition, wellness

Fertility benefits

Adoption assistance

401k matching contributions

15% off stock

Company bonus

Job summary

Domino’s Pizza is seeking a Senior Associate Digital Campaign Marketing Manager to activate multi-step, multi-channel customer journeys and personalized campaigns that drive lifetime value. This role will unlock Domino’s data advantage and accelerate the impact of digital channels by delivering more relevant, high-value consumer experiences that support topline business growth.

The candidate will collaborate across Data Sciences, Digital Media, eCommerce, and Marketing to shape strategic

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 5+ years in developing CRM digital experiences at scale.
• Experience with CRM systems and marketing automation tools.
• Digital UX experience in QSR/retail ecommerce is desirable.
• Experience activating ML models like Lifetime Value and Next Best Action in customer experiences.

Responsibilities

• Shape the strategic roadmap for digital customer journeys and personalization.
• Develop targeted, personalized campaigns to strengthen acquisition and increase purchase frequency.
• Collaborate with Data Sciences and Decision Science to apply ML models in campaigns.
• Set and manage the roadmap for journey-based ecommerce features and enhancements.
• Lead cross-functional planning for multi-channel, multi-step journeys and campaigns.
• Track progress with milestones and dependencies; report to Marketing Leadership.

Skills

CRM digital experiences

Digital UX

ML activation (LTV/NBA)

CRM/Marketing automation

Self-starter

Communication

Project management

Data-driven marketing

Change management

Education

Bachelor’s Degree in business/marketing/related field

Job description

Domino’s Pizza is seeking a Senior Associate Digital Campaign Marketing Manager to activate multi-step, multi-channel customer journeys and personalized campaigns that drive lifetime value. This role will unlock Domino’s data advantage and accelerate the impact of digital channels by delivering more relevant, high-value consumer experiences that support topline business growth.

The candidate will collaborate across Data Sciences, Digital Media, eCommerce, and Marketing to shape strategic