Multi-Platform Digital Marketing Executive

Our Make Web Media; United States; Remote; USD 50,000 - 85,000; Full time

Job summary

Our Make Web Media is seeking a Digital Marketing Executive to manage multi-platform campaigns with a focus on Facebook and Instagram Ads. The role involves campaign creation, tracking and optimization across platforms, plus strong copywriting for ads and content.

You will analyze performance data, adjust budgets and targeting, and report on lead quality and ROAS. A 2–3 year background in digital marketing is preferred, with hands-on platform experience.

Qualifications

• 2–3 years in digital marketing or performance marketing.
• Hands-on with Meta Ads Manager for Facebook/Instagram campaigns.
• Working knowledge of Google Ads, YouTube Ads, LinkedIn Ads and X (Twitter) Ads.
• Excellent advertising copywriting and content-writing skills.
• Understanding of campaign budgets, bidding strategies, audience targeting and performance metrics.
• Ability to analyze campaign performance and make data-driven decisions.
• Familiarity with conversion tracking, remarketing and campaign reporting.
• Good communication, time management and problem-solving skills.

Responsibilities

• Plan, create, launch and manage advertising campaigns on Facebook, Instagram, Google, YouTube, LinkedIn and X (Twitter).
• Set up campaigns, ad sets, targeting, budgets, placements, and retargeting campaigns.
• Write compelling ad copy and platform-specific descriptions and CTAs.
• Develop engaging social captions, promotional content and video hooks.
• Research target audiences and competitors to shape campaign strategies.
• Monitor spend, impressions, clicks, CTR, CPC, leads, CPL and conversions; optimize accordingly.
• Prepare campaign reports and suggest improvements to lead quality and ROAS.
• Understand Meta Pixel, Google Ads conversion tracking, GA4 and GTM.

Skills

Facebook Ads

Instagram Ads

Google Ads

YouTube Ads

LinkedIn Ads

X Ads

Ad Copywriting

Content Writing

Campaign Management

Analytics

Education

Bachelor's degree

Tools

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Job description

Our Make Web Media is seeking a Digital Marketing Executive to manage multi-platform campaigns with a focus on Facebook and Instagram Ads. The role involves campaign creation, tracking and optimization across platforms, plus strong copywriting for ads and content.

You will analyze performance data, adjust budgets and targeting, and report on lead quality and ROAS. A 2–3 year background in digital marketing is preferred, with hands-on platform experience.