Digital Marketing Manager

Ottawa; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading marketing firm based in New York is looking for a Digital Marketing Manager to enhance its online presence and implement key marketing campaigns. The ideal candidate will develop marketing strategies, measure campaign effectiveness, and manage social media profiles. A Bachelor’s degree in marketing and over 3 years of digital marketing experience are essential. This role requires strong knowledge of SEO and data analysis skills to drive results and website traffic growth.

Qualifications

• 3+ years of demonstrated experience in digital marketing.
• Knowledgeable in SEO.
• Strong analytical and data analysis skills.

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.).
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organization’s blog.
• Identify conversion and drop-off points optimizing user funnels.

Skills

SEO

Analytical skills

Online ad tools

Education

Bachelor's Degree in Marketing or related field

Job description

We are currently seeking a Digital Marketing Manager to build our online presence and implement online marketing campaigns crucial to our company’s objectives. If you possess a passion for digital marketing, we’d like to talk to you.

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.)
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organization’s blog.
• Come up with insights by studying trends.
• Identify conversion and drop-off points optimizing user funnels.
• Double website traffic within the next year.
• Communicate with clients intermittently to learn expectations and satisfaction.
• Employ best practices when performing digital marketing and associated responsibilities on behalf of the company.

Requirements

• Minimum Bachelor’s Degree in Marketing or related field
• 3+ years of demonstrated experience in digital marketing
• Knowledgeable in SEO
• Strong analytical and data analysis skills
• Demonstrable experience in online ad tools (Google, Instagram, etc.)