Facebook Campaign Manager

3 Little Birds Interactive; Costa Mesa (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

3 Little Birds Interactive is seeking an Online Campaign Manager to lead Facebook marketing campaigns. The role requires strategic thinking and skilled project management, playing a key part in advertising for agency clients. Successful candidates should have at least three years of online marketing experience.

Responsibilities include leading campaign management, optimizing performance, and working with various stakeholders to achieve measurable results. A strong background in digital marketing, especially with Facebook’s platform, is critical.

Qualifications

• Minimum of three years of integrated online marketing experience.
• Expertise in working with DSPs, SSPs, ad exchanges, and web analytics platforms.
• Sharp eye for detail and proven project management skills.

Responsibilities

• Lead and manage Facebook ad campaigns from planning to completion.
• Create and manage media budgets for all campaigns.
• Monitor and optimize online campaigns to meet objectives.

Skills

Strategic thinking

Analytical skills

Project management

Creative communication

Knowledge of Facebook campaigns

Digital marketing

Reporting skills

Education

Bachelor in Marketing or quantitative discipline

Tools

Facebook Power Editor

Facebook Ad Manager

Google Adwords

Flashtalking Adserver

Job description

The Online Campaign Manager role requires a combination of strategic thinking, analytical, creative and communication skills. The successful candidate should have exceptional project management skills and thrive working cross-functionally with internal and external stakeholders. He or she should have experience or knowledge about running Facebook campaigns and other online marketing campaigns.

Responsibilities

A few of the key responsibilities will be:

• Lead and manage Facebook ad campaigns that will have a measurable impact on our agency clients from planning stage to completion
• Create and manage media budgets for all campaigns
• Brief creative teams and develop campaign creative assets
• Monitor and optimize online campaigns
• Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives
• Work seamlessly with internal and external stakeholders such as creative agencies, PMDs, and media and measurement teams to bring campaigns to market

Key measures of success

• Optimization of campaign click-thru rates, conversion rates, and bid management
• Campaign performance against target KPI’s
• Profit margin on campaigns

Tools we utilize

Qualifications

• Bachelor in Marketing or a quantitative discipline; advanced degree a plus
• Deep knowledge about Facebook’s marketing platform
• Minimum of three (3) years of integrated online marketing experience.
• Expertise in working with DSPs, SSPs, ad exchanges, ad networks & aggregators, ad servers and web analytics platforms
• Fundamental knowledge of ad targeting methodologies and iterative test-and-learn optimization practices
• Experience with online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile and social
• Sharp eye for detail and proven project management skills
• Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
• Outstanding written and oral communications skills
• Fluency in mathematical concepts relevant to media planning and purchasing
• Critical thinking and problem solving capabilities
• High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools
• Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Flashtalking Adserver, Google Adwords