Marketing Manager

Sygmapetroleumtechnology; Indiana (PA); On-site; USD 65,000 - 90,000; Full time

Job summary

Sygmapetroleumtechnology is seeking a Digital Marketing Manager to build our online presence and drive campaigns aligned with company goals. The role requires crafting marketing strategies, optimizing campaigns, and enhancing landing pages across channels.

You will analyze performance metrics, manage social profiles, contribute to the blog, and study trends to boost traffic and conversions, with a focus on measurable ROI.

Qualifications

• Minimum 3+ years of demonstrated experience in digital marketing.
• Knowledgeable in SEO and data analysis.
• Experience with online ad tools (Google, Instagram, etc.).

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR).
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organization’s blog.
• Identify conversion and drop-off points to optimize user funnels.
• Communicate with clients to learn expectations and satisfaction.

Skills

Digital marketing strategy

Analytics

Campaign management

SEO knowledge

Education

Bachelor's degree in Marketing

Tools

Google Ads

Instagram Ads

Job description

We are currently seeking a Digital Marketing Manager to build our online presence and implement online marketing campaigns crucial to our company’s objectives. If you possess a passion for digital marketing, we’d like to talk to you.

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.)
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organization’s blog.
• Come up with insights by studying trends.
• Identify conversion and drop-off points optimizing user funnels.
• Double website traffic within the next year.
• Communicate with clients intermittently to learn expectations and satisfaction.
• Employ best practices when performing digital marketing and associated responsibilities on behalf of the company.

Requirements

• Minimum Bachelor’s Degree in Marketing or related field
• 3+ years of demonstrated experience in digital marketing
• Knowledgeable in SEO
• Strong analytical and data analysis skills
• Demonstrable experience in online ad tools (Google, Instagram, etc.)