Digital Marketing Executive

Our Make Web Media; United States; Teletrabalho; USD 50 000 - 85 000; Tempo integral

Resumo da oferta

Our Make Web Media is seeking a Digital Marketing Executive to manage multi-platform campaigns with a focus on Facebook and Instagram Ads. The role involves campaign creation, tracking and optimization across platforms, plus strong copywriting for ads and content.

You will analyze performance data, adjust budgets and targeting, and report on lead quality and ROAS. A 2–3 year background in digital marketing is preferred, with hands-on platform experience.

Qualificações

• 2–3 years in digital marketing or performance marketing.
• Hands-on with Meta Ads Manager for Facebook/Instagram campaigns.
• Working knowledge of Google Ads, YouTube Ads, LinkedIn Ads and X (Twitter) Ads.
• Excellent advertising copywriting and content-writing skills.
• Understanding of campaign budgets, bidding strategies, audience targeting and performance metrics.
• Ability to analyze campaign performance and make data-driven decisions.
• Familiarity with conversion tracking, remarketing and campaign reporting.
• Good communication, time management and problem-solving skills.

Responsabilidades

• Plan, create, launch and manage advertising campaigns on Facebook, Instagram, Google, YouTube, LinkedIn and X (Twitter).
• Set up campaigns, ad sets, targeting, budgets, placements, and retargeting campaigns.
• Write compelling ad copy and platform-specific descriptions and CTAs.
• Develop engaging social captions, promotional content and video hooks.
• Research target audiences and competitors to shape campaign strategies.
• Monitor spend, impressions, clicks, CTR, CPC, leads, CPL and conversions; optimize accordingly.
• Prepare campaign reports and suggest improvements to lead quality and ROAS.
• Understand Meta Pixel, Google Ads conversion tracking, GA4 and GTM.

Conhecimentos

Facebook Ads

Instagram Ads

Google Ads

YouTube Ads

LinkedIn Ads

X Ads

Ad Copywriting

Content Writing

Campaign Management

Analytics

Formação académica

Bachelor's degree

Ferramentas

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Descrição da oferta de emprego

Job Title: Digital Marketing Executive

We are looking for a skilled and result-oriented Digital Marketing Executive to manage digital advertising campaigns across multiple platforms, with a primary focus on Facebook and Instagram Ads.

Key Responsibilities:

1. Campaign Creation & Management: Plan, create, launch and manage advertising campaigns on Facebook, Instagram, Google, YouTube, LinkedIn and X (Twitter).
2. Meta Ads Management: Set up campaigns, ad sets, audience targeting, budgets, placements, lead generation forms and retargeting campaigns.
3. Ad Copywriting: Write compelling primary texts, headlines, descriptions and CTAs tailored to different platforms, audiences and campaign objectives.
4. Content Writing: Develop engaging social media captions, promotional content, creative concepts, video hooks and advertising scripts.
5. Audience & Competitor Research: Identify target audiences, research competitors and develop relevant campaign strategies.
6. Campaign Optimization: Monitor daily spending, impressions, clicks, CTR, CPC, leads, CPL and conversions. Identify performance gaps and take corrective action.
7. Performance Reporting: Prepare campaign reports and recommend strategies to improve lead quality, conversions and return on ad spend.
8. Tracking & Analytics: Understand Meta Pixel, Google Ads conversion tracking, Google Analytics 4 and Google Tag Manager.

Preferred Candidate Profile

• 2 - 3 years of practical experience in digital marketing or performance marketing preferred.
• Strong hands-on knowledge of Meta Ads Manager, especially Facebook and Instagram campaign creation.
• Working knowledge of Google Ads, YouTube Ads, LinkedIn Ads and X (Twitter) Ads.
• Excellent advertising copywriting and content-writing skills.
• Understanding of campaign budgets, bidding strategies, audience targeting and performance metrics.
• Ability to analyze campaign performance and make data-driven decisions.
• Familiarity with conversion tracking, remarketing and campaign reporting.
• Good communication, time management and problem-solving skills.
• Graduate in any discipline preferred.

Important:

Candidates must be comfortable creating campaigns independently and writing platform-specific ad copies. Practical experience and execution skills will be given preference over theoretical knowledge.