Multi-Platform Account Executive

NAB Leadership Foundation; Colchester (VT); On-site; USD 38,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Job summary

ABC22 & FOX44 is seeking an experienced Account Executive/Marketing Consultant to drive revenue growth in Plattsburgh or Burlington. You will manage accounts, cultivate new business, and educate clients on advertising across television, digital, and social platforms to deliver effective campaigns.

You will develop strategic plans, establish partnerships in the local business community, and provide outstanding customer service to maintain long-term client relationships.

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications, or related field, or equivalent experience.
• Minimum three years' experience in sales, preferably in media.
• Experience with sales systems and research databases is preferred.
• Proven track record in achieving objectives and implementing strategies.

Responsibilities

• Implement strategies to grow revenue and exceed goals.
• Develop assigned accounts and cultivate new business relationships.
• Establish credible partnerships within the local business community.
• Educate prospects on advertising across TV, digital, social, and promotions.
• Prepare and deliver strategic advertising plans.
• Sell solutions across platforms: TV, digital, and creative services.
• Provide exceptional customer service.

Skills

Sales experience

Account management

Communication skills

Customer service

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Wide Orbit Sales & Traffic

Monarch/Matrix CRM

Nielsen

ComScore

Prime Lingo

AdIntel

Rhiza

Job description

If you are an experienced Account Executive excited about media and entertainment, we have a great opportunity for you at ABC22 & FOX44. We're looking for a dynamic, enthusiastic results-oriented Marketing Consultant to join our team in our Plattsburgh or Burlington office. We have two broad-reach network TV stations, local news vehicles-broadcast, digital and social, and an industry-leading targeted digital platform to help you create effective marketing campaigns for your clients. We will provide you with a list of billing accounts as we train or retrain you. If you are a competitor looking to move up, enjoy meeting people and asking for their business, and New Business Development is in your DNA, then we want to talk with you.

Duties & Responsibilities

• Implement strategies to consistently grow revenue and exceed revenue goals.
• Develop assigned accounts and cultivate new business relationships.
• Establish credible partnerships within the local business community.
• Educate prospects and clients on various forms of advertising to best reach their targeted audience.
• Prepares and delivers researched and well thought out strategic advertising plans.
• Sell solutions across all our platforms, television, digital, social media, promotions, and creative services.
• Provide exceptional customer service.

Requirements & Skills

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum three years' experience in sales, preferably in the media field.
• Experience with the Wide Orbit Sales & Traffic system, Monarch/Matrix CRM software, and various research databases (Nielsen, ComScore, Prime Lingo, AdIntel, Rhiza) would be preferred.
• Proven track record in achieving long range objectives and implementing strategies and actions to achieve them.
• Valid driver's license and reliable vehicle.
• A love of TV, sports, and American culture.

Benefits

Annual Salary Range: $38K - $85K includes Guarantee or Draw plus Commission, commensurate with experience and skill level.

Competitive compensation package with medical, dental, vision, life insurance, 401(K), and more.