Multi‑Market Growth Marketing & Communications Director

Servpro Industries, Inc.; Grapevine (TX); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Health, dental, and vision insurance

Job summary

SERVPRO Team Shaw, a leading SERVPRO franchise in Texas, seeks a hands-on Director of Marketing & Communications to own marketing strategy and execution, oversee outsourced SEO and digital marketing partners, lead company events, and strengthen our brand across multiple markets.

This leader must build plans, drive initiatives, hold vendors accountable, and connect marketing activity to measurable business results, while collaborating with sales leadership to identify opportunities and manage

Qualifications

• 5+ years of progressive marketing experience with demonstrated hands-on campaign execution.
• Experience directing outside SEO/digital agencies and interpreting digital marketing performance.
• Experience organizing corporate events, trade shows, or customer engagement programs.
• Strong project management, writing, communication, budgeting, and analytical skills.
• Ability to manage competing deadlines in a fast-paced, multi-location environment.

Responsibilities

• Market Strategy & Execution: Develop and execute an annual marketing strategy and multi-market calendar aligned with growth goals.
• Market Strategy & Execution: Create targeted campaigns for residential and commercial restoration, reconstruction, contents, and plumbing.
• Market Strategy & Execution: Partner with sales leadership to identify opportunities; manage marketing budgets, schedules, and vendors.
• Digital Marketing & Agency Management: Manage outsourced SEO agency and other digital partners, setting deliverables and reviewing results.
• Digital Marketing & Agency Management: Oversee SEO, paid ads, website conversion, Google Business Profiles, landing pages, and digital campaigns.
• Digital Marketing & Agency Management: Track leads, acquisition costs, conversion rates, and attributed revenue.
• Event Management & Coordination: Plan and execute CE classes, trade shows, sponsorships, networking events, client appreciation events, and community activities.
• Event Management & Coordination: Manage logistics, invitations, registration, vendors, budgets, materials, and on-site execution.
• Event Management & Coordination: Coordinate with business development teams and ensure post-event ROI measurement.
• Brand & Communications: Maintain brand standards and messaging across locations and lines.
• Brand & Communications: Oversee social media, announcements, PR, newsletters, collateral, and merchandise.
• Brand & Communications: Coordinate photography, video, recruiting content, and vendor partnerships.
• Sales & Business Development Support: Support commercial accounts, property managers, insurance relationships, and strategic partnerships with campaigns and sales materials.
• Sales & Business Development Support: Align programs with sales priorities and establish lead tracking and handoff processes.
• Reporting & Accountability: Create a monthly marketing scorecard covering leads, CAC, revenue, digital results, events, and budget.
• Reporting & Accountability: Present insights and recommendations to leadership and optimize campaigns.

Skills

Campaign execution

Agency management

Event planning

Project management

Written communication

Budgeting

Analytical skills

Multi-location coordination

Tools

CRM systems

Marketing automation

Google Analytics

Job description

SERVPRO Team Shaw, a leading SERVPRO franchise in Texas, seeks a hands-on Director of Marketing & Communications to own marketing strategy and execution, oversee outsourced SEO and digital marketing partners, lead company events, and strengthen our brand across multiple markets.

This leader must build plans, drive initiatives, hold vendors accountable, and connect marketing activity to measurable business results, while collaborating with sales leadership to identify opportunities and manage