Director of Marketing & Communications

SERVPRO® of Hurst-Euless-Bedford; Grapevine (TX); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Company holidays

Professional development

Job summary

SERVPRO Team Shaw in Texas is seeking a hands-on Director of Marketing & Communications to own marketing strategy and execution across multiple markets. You will oversee outsourced SEO and digital partners, lead events, and strengthen brand presence while driving measurable business results.

This role requires 5+ years of progressive marketing experience, strong project management and exceptional written communication. You will collaborate with sales and leadership to set budgets and track ROI.

Qualifications

• 5+ years of progressive marketing experience with hands-on campaign execution.

Responsibilities

• Develop and execute an annual marketing strategy and multi-market calendar aligned with growth goals.
• Manage outsourced SEO and digital partners, set deliverables and review results.
• Plan CE classes, trade shows, sponsorships and client events with ROI measurement.
• Maintain brand standards across locations, oversee social media, PR, newsletters, and collateral.
• Support sales with campaigns, campaigns materials, and lead-tracking processes.
• Create monthly marketing scorecards covering leads, CAC, revenue, and budgets.

Skills

Project management

Writing

Communication

Budgeting

Analytical skills

Tools

CRM systems

Marketing automation

Google Analytics

Job description

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary

SERVPRO Team Shaw — Ranked #4 Fastest-Growing Mid-Market Company in North Texas by the Dallas Business Journal, #60 Fastest Growing Restoration/Construction Company by Inc 5000 in the Country. SERVPRO Team Shaw is one of the largest and fastest-growing SERVPRO franchises in Texas, expanding from one location in 2019 to over 33 locations today. Our explosive growth has been fueled by a commitment to excellence, teamwork, and delivering the best possible experience to our customers.

Position Overview

We seek a hands‑on Director of Marketing & Communications to own marketing strategy and execution, oversee outsourced SEO and digital marketing partners, lead company events, and strengthen our brand across multiple markets. This leader must build plans, personally drive initiatives, hold vendors accountable, and connect marketing activity to measurable business results.

Key Responsibilities

Market Strategy & Execution

• Develop and execute an annual marketing strategy and multi-market marketing calendar aligned with growth goals.
• Create targeted campaigns for residential and commercial restoration, reconstruction, contents, and plumbing.
• Partner with sales leadership to identify opportunities; manage marketing budgets, schedules, and vendors.

Digital Marketing & Agency Management

• Manage the existing outsourced SEO agency and other digital partners, setting deliverables and reviewing results.
• Oversee SEO, paid advertising, website conversion, Google Business Profiles, landing pages, and digital campaigns.
• Track qualified leads, cost per lead, customer acquisition cost, conversion rates, and marketing-attributed revenue.
• Technical SEO execution remains outsourced; this role owns direction, coordination, performance, and accountability.

Event Management & Coordination

• Plan and execute CE classes, trade shows, sponsorships, networking functions, client appreciation events, and community activities.
• Manage logistics, invitations, registration, vendors, budgets, materials, and on-site execution.
• Coordinate with business development teams and ensure post-event follow‑up and ROI measurement.

Brand & Communications

• Maintain consistent brand standards and messaging across locations and business lines.
• Oversee social media, company announcements, PR, newsletters, marketing collateral, presentations, and branded merchandise.
• Coordinate photography, video, employee recognition, recruiting content, and creative vendors.

Sales & Business Development Support

• Support commercial accounts, property managers, insurance relationships, and strategic partnerships with campaigns and sales materials.
• Align marketing programs with sales priorities and establish lead tracking and handoff processes.

Reporting & Accountability

• Create a monthly marketing scorecard covering qualified leads, acquisition cost, attributed revenue, digital results, event outcomes, and budget performance.
• Present insights and recommendations to leadership and continuously optimize campaigns.

Qualification's

Required

• 5+ years of progressive marketing experience with demonstrated hands‑on campaign execution.
• Experience directing outside SEO/digital agencies and interpreting digital marketing performance.
• Experience organizing corporate events, trade shows, or customer engagement programs.
• Strong project management, writing, communication, budgeting, and analytical skills.
• Ability to manage competing deadlines in a fast‑paced, multi‑location environment.

Preferred

• Experience in restoration, construction, plumbing, HVAC, roofing, or other home services.
• Experience with B2B and B2C campaigns, CRM systems, marketing automation, and Google Analytics.
• Experience partnering directly with executives and field sales teams.

Benefits

• Health, dental, and vision insurance options.
• 401(k) retirement plan with company match.
• Paid time off (PTO) and company holidays.
• Ongoing training and professional development opportunities.
• Supportive, growth‑oriented company culture that values hard work and innovation.

SERVPRO Team Shaw is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age (40 or older), disability, genetic information, or any other characteristic protected by federal, state, or local law. This is a full‑time, at‑will position. Employment may be terminated by either party at any time, with or without cause or notice. This posting does not constitute a contract of employment or a guarantee of continued employment. All offers of employment are contingent upon the successful completion of a background check, subject to applicable law, and verification of eligibility to work in the United States as required by federal law (Form I-9). All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise. SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Industries, LLC, the Franchisor, in any manner whatsoever.