Growth-Driven Marketing & Communications Director

IICRC; Austin (TX); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Job summary

SERVPRO Team Shaw in Texas is seeking a hands-on Director of Marketing & Communications to own marketing strategy and execution, oversee outsourced SEO and digital marketing partners, lead company events, and strengthen our brand across multiple markets.

This leader will build plans, personally drive initiatives, hold vendors accountable, and connect marketing activity to measurable business results—collaborating with Sales and senior leadership to accelerate growth.

Qualifications

• 5+ years of progressive marketing experience with hands-on campaign execution.
• Experience directing outside SEO/digital agencies and interpreting digital marketing performance.
• Experience organizing corporate events, trade shows, or customer engagement programs.
• Strong project management, writing, communication, budgeting, and analytical skills.
• Ability to manage competing deadlines in a fast-paced, multi-location environment.

Responsibilities

• Develop and execute an annual marketing strategy and multi-market calendar aligned with growth goals.
• Create targeted campaigns for residential and commercial restoration, reconstruction, contents, and plumbing.
• Partner with sales leadership to identify opportunities; manage marketing budgets, schedules, and vendors.
• Manage the existing outsourced SEO agency and other digital partners, setting deliverables and reviewing results.
• Oversee SEO, paid advertising, website conversion, Google Business Profiles, landing pages, and digital campaigns.
• Track qualified leads, cost per lead, customer acquisition cost, conversion rates, and marketing-attributed revenue.
• Technical SEO direction and coordination with external partners.
• Plan and execute CE classes, trade shows, sponsorships, networking functions, and client events.
• Coordinate logistics, invitations, registration, vendors, budgets, materials, and on-site execution.
• Align marketing programs with sales priorities and establish lead tracking and handoff processes.
• Create a monthly marketing scorecard covering qualified leads, acquisition cost, attributed revenue, digital results, event outcomes, and budget performance.

Skills

Marketing leadership

Campaign execution

SEO/Digital agency management

Event management

Brand management

Budget management

Tools

CRM systems

Marketing automation

Google Analytics

Website optimization

Job description

SERVPRO Team Shaw in Texas is seeking a hands-on Director of Marketing & Communications to own marketing strategy and execution, oversee outsourced SEO and digital marketing partners, lead company events, and strengthen our brand across multiple markets.

This leader will build plans, personally drive initiatives, hold vendors accountable, and connect marketing activity to measurable business results—collaborating with Sales and senior leadership to accelerate growth.