Multi-Channel Marketing Generalist

Neostella, Inc.; Chicago (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

Neostella, Inc. is seeking a hands-on Marketing Generalist to drive campaigns across email, web, content, and product marketing. You will manage demand generation, content creation, and sales enablement, translating strategy into high-quality execution.

Ideal candidates bring 3–5 years in B2B SaaS marketing, strong writing skills, and experience with marketing automation platforms. This on-site Chicago-based role offers opportunities to shape our brand storytelling and go-to-market programs.

Qualifications

• Bachelor's degree preferred.
• 3-5 years of experience in B2B marketing, ideally within SaaS or technology.
• Experience executing integrated marketing campaigns across multiple channels.
• Hands-on experience with email marketing and marketing automation platforms such as Account Engagement, HubSpot, Marketo, or similar.
• Strong writing and editing skills across email, web, blog, sales enablement, and campaign content.
• Ability to take established strategy or messaging and independently turn it into high‑quality execution.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Comfortable collaborating cross‑functional while also working independently.
• Analytical mindset with an interest in understanding and improving marketing performance.

Responsibilities

• Build and execute integrated marketing campaigns across email, web, content, events, and other channels.
• Create, schedule, test, and optimize email campaigns, nurtures, and automated journeys.
• Build and maintain marketing automations, audience segments, dynamic lists, lead nurture programs, and campaign workflows.
• Partner with Demand Generation to turn campaign strategy into messaging, content, landing pages, emails, and supporting assets.
• Monitor campaign performance and identify opportunities for improvement.
• Coordinate campaign timelines, deliverables, and cross‑functional dependencies from kickoff through launch.
• Partner with Product Marketing to execute go‑to‑market programs, product launches, and product marketing initiatives.
• Develop sales enablement materials including one‑pagers, battlecards, pitch materials, product briefs, FAQs, and other resources.
• Conduct competitive research and maintain competitive intelligence resources.
• Write and update website and blog content supporting campaigns, product education, thought leadership, SEO, and broader marketing priorities.
• Translate complex product and industry topics into clear, useful content for customers and prospects.
• Support the development of customer stories, testimonials, quotes, case studies, and other customer proof points.
• Create strategic marketing assets such as buyer guides, industry resources, comparison content, reports, and campaign materials.
• Collaborate with Product Marketing, Demand Generation, Product, Sales, Customer Experience, Design, and other teams to move projects from idea to execution.
• Manage multiple projects and deadlines while maintaining strong attention to detail and quality.
• Proactively identify gaps, outdated materials, and opportunities to improve marketing programs.
• Bring ideas forward and take ownership of projects with minimal direction.

Skills

Email marketing

Marketing automation

Content creation

Campaign management

Cross-functional collaboration

Project management

Education

Bachelor's degree

Tools

HubSpot

Marketo

Account Engagement

Job description

Neostella, Inc. is seeking a hands-on Marketing Generalist to drive campaigns across email, web, content, and product marketing. You will manage demand generation, content creation, and sales enablement, translating strategy into high-quality execution.

Ideal candidates bring 3–5 years in B2B SaaS marketing, strong writing skills, and experience with marketing automation platforms. This on-site Chicago-based role offers opportunities to shape our brand storytelling and go-to-market programs.