Full-Stack B2B Growth Marketer — AI-Driven Lead Engine

Nexla; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

Nexla is seeking a hands-on digital marketing generalist to own the end-to-end digital presence, including SEO, paid campaigns, website funnel, marketing automation, and content that feeds all channels. You’ll work across time zones, set strategy, and execute copy, workflows, and reporting.

AI tooling is integrated throughout to optimize inbound traffic, demos, and conversions. You should have 2–5 years in B2B digital marketing, strong SEO/AEO and analytics skills, and experience with HubSpot or

Qualifications

• 2 to 5 years in digital marketing, content marketing, or a closely related role, in B2B.
• Hands-on SEO/ AEO, SEM, and web analytics. You have made decisions from Google Analytics, not just reported from it.
• A marketing automation platform such as HubSpot or Marketo, including building the workflows yourself.
• Brand, email and website optimization experience.
• Nice to have - Paid campaign experience on Google Ads and LinkedIn Ads, covering both audience targeting and creative.
• Strong written English and a solid grasp of B2B marketing and enterprise sales cycles.
• You use AI tools in your actual work and can say specifically where they help and where they mislead you.

Responsibilities

• Organic visibility for data integration and AI keywords.
• Paid and ABM. Google Ads and LinkedIn Ads from audience targeting through creative, plus the account-based programmes aimed at enterprise prospects.
• The funnel. Website performance and user behaviour, where people drop and why, the marketing automation workflows and lead scoring behind it, and the reporting that says which channel earns more budget and which one stops.
• The content engine. Blogs, whitepapers, case studies, social across LinkedIn and X, video scripts, and webinar material. Technical enough that a data engineer keeps reading, clear enough that the person signing the contract finishes it.
• AI tooling runs through all of it: content production, competitive and market research, segmentation, and the triggers behind automated campaigns.
• Ninety days in: You would have helped revamp our inbound traffic and conversions to bring in more demo requests and help improve conversion.
• The hard problem: make the website an organic lead engine consistently aligning top topics with content needed and SEO/ AEO optimization to drive more qualified traffic and better engagement and conversions.

Skills

SEO

AEO

SEM

Web analytics

Marketing automation

HubSpot

Marketo

Brand optimization

Email marketing

Website optimization

Content marketing

B2B marketing

AI tools usage

Education

Bachelor's degree in marketing

Tools

HubSpot

Marketo

Google Analytics

Canva

Figma

Adobe Creative Suite

Job description

Nexla is seeking a hands-on digital marketing generalist to own the end-to-end digital presence, including SEO, paid campaigns, website funnel, marketing automation, and content that feeds all channels. You’ll work across time zones, set strategy, and execute copy, workflows, and reporting.

AI tooling is integrated throughout to optimize inbound traffic, demos, and conversions. You should have 2–5 years in B2B digital marketing, strong SEO/AEO and analytics skills, and experience with HubSpot or