Marketing Generalist

Neostella, Inc.; Chicago (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

Neostella, Inc. is seeking a hands-on Marketing Generalist to drive campaigns across email, web, content, and product marketing. You will manage demand generation, content creation, and sales enablement, translating strategy into high-quality execution.

Ideal candidates bring 3–5 years in B2B SaaS marketing, strong writing skills, and experience with marketing automation platforms. This on-site Chicago-based role offers opportunities to shape our brand storytelling and go-to-market programs.

Qualifications

• Bachelor's degree preferred.
• 3-5 years of experience in B2B marketing, ideally within SaaS or technology.
• Experience executing integrated marketing campaigns across multiple channels.
• Hands-on experience with email marketing and marketing automation platforms such as Account Engagement, HubSpot, Marketo, or similar.
• Strong writing and editing skills across email, web, blog, sales enablement, and campaign content.
• Ability to take established strategy or messaging and independently turn it into high‑quality execution.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Comfortable collaborating cross‑functional while also working independently.
• Analytical mindset with an interest in understanding and improving marketing performance.

Responsibilities

• Build and execute integrated marketing campaigns across email, web, content, events, and other channels.
• Create, schedule, test, and optimize email campaigns, nurtures, and automated journeys.
• Build and maintain marketing automations, audience segments, dynamic lists, lead nurture programs, and campaign workflows.
• Partner with Demand Generation to turn campaign strategy into messaging, content, landing pages, emails, and supporting assets.
• Monitor campaign performance and identify opportunities for improvement.
• Coordinate campaign timelines, deliverables, and cross‑functional dependencies from kickoff through launch.
• Partner with Product Marketing to execute go‑to‑market programs, product launches, and product marketing initiatives.
• Develop sales enablement materials including one‑pagers, battlecards, pitch materials, product briefs, FAQs, and other resources.
• Conduct competitive research and maintain competitive intelligence resources.
• Write and update website and blog content supporting campaigns, product education, thought leadership, SEO, and broader marketing priorities.
• Translate complex product and industry topics into clear, useful content for customers and prospects.
• Support the development of customer stories, testimonials, quotes, case studies, and other customer proof points.
• Create strategic marketing assets such as buyer guides, industry resources, comparison content, reports, and campaign materials.
• Collaborate with Product Marketing, Demand Generation, Product, Sales, Customer Experience, Design, and other teams to move projects from idea to execution.
• Manage multiple projects and deadlines while maintaining strong attention to detail and quality.
• Proactively identify gaps, outdated materials, and opportunities to improve marketing programs.
• Bring ideas forward and take ownership of projects with minimal direction.

Skills

Email marketing

Marketing automation

Content creation

Campaign management

Cross-functional collaboration

Project management

Education

Bachelor's degree

Tools

HubSpot

Marketo

Account Engagement

Job description

Who We Are

We are looking for a hands‑on Marketing Generalist to help bring Neostella's campaigns, product stories, and go‑to‑market programs to life. This role sits at the intersection of campaign marketing, demand generation, content, and product marketing, with responsibility for executing across email, web, content, sales enablement, and other marketing channels. The ideal candidate is a self‑starter who enjoys variety, can manage multiple priorities, and can turn strategy and ideas into high-quality execution.

Who We Are

We are looking for a hands‑on Marketing Generalist to help bring Neostella's campaigns, product stories, and go‑to‑market programs to life. This role sits at the intersection of campaign marketing, demand generation, content, and product marketing, with responsibility for executing across email, web, content, sales enablement, and other marketing channels. The ideal candidate is a self‑starter who enjoys variety, can manage multiple priorities, and can turn strategy and ideas into high-quality execution.

Why This Role Matters Right Now

Neostella is scaling quickly, and as we grow, the way we communicate our brand, products, and expertise becomes increasingly important. Clear, consistent messaging across our digital channels helps educate prospects, engage customers, and keep our teams aligned.

This role exists because we need a dedicated content and communications professional who can take ownership of key channels—including email marketing, blog content, website updates, and internal communications—and ensure our story is told clearly and consistently. This is a hands‑on execution role responsible for delivering high-quality content that supports marketing campaigns, product messaging, and company communications.

If you're a self‑starter who sees gaps in content and communication and wants to fill them—someone who takes ownership of channels, brings ideas to the table, and moves work forward without waiting to be directed—this role is for you. If you thrive in environments where initiative is expected and execution is valued, you'll fit right in.

At Neostella, we're building something exciting, and we're looking for people who are excited to build with us. If you love the craft of content and communications, naturally spot opportunities to tell a better story, and come to work with ideas already brewing and the drive to make them happen, you'll thrive here.

What You'll Manage

We're looking for a Marketing Generalist who will own the execution of Neostella's core communication channels. You will play a key role in ensuring our messaging is consistent, timely and aligned with marketing campaigns and business priorities.

You'll collaborate closely with teams across Demand Generation, Solutions Marketing, Events, and Design to create and distribute content that supports growth initiatives. This role requires strong writing skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast‑paced environment.

What You Bring

We're looking for someone who combines creativity with execution—someone who can translate ideas into clear messaging and ensure it reaches the right audiences through the right channels.

You're organized, proactive, and comfortable working cross‑functionally. Most importantly, you take ownership of your work, proactively identify opportunities to improve communication, and consistently move projects forward.

Key Responsibilities

• Build and execute integrated marketing campaigns across email, web, content, events, and other channels.
• Create, schedule, test, and optimize email campaigns, nurtures, and automated journeys.
• Build and maintain marketing automations, audience segments, dynamic lists, lead nurture programs, and campaign workflows.
• Partner with Demand Generation to turn campaign strategy into messaging, content, landing pages, emails, and supporting assets.
• Monitor campaign performance and identify opportunities for improvement.
• Coordinate campaign timelines, deliverables, and cross‑functional dependencies from kickoff through launch.
• Partner with Product Marketing to execute go‑to‑market programs, product launches, and product marketing initiatives.
• Develop sales enablement materials including one‑pagers, battlecards, pitch materials, product briefs, FAQs, and other resources.
• Conduct competitive research and maintain competitive intelligence resources.
• Write and update website and blog content supporting campaigns, product education, thought leadership, SEO, and broader marketing priorities.
• Translate complex product and industry topics into clear, useful content for customers and prospects.
• Support the development of customer stories, testimonials, quotes, case studies, and other customer proof points.
• Create strategic marketing assets such as buyer guides, industry resources, comparison content, reports, and campaign materials.
• Collaborate with Product Marketing, Demand Generation, Product, Sales, Customer Experience, Design, and other teams to move projects from idea to execution.
• Manage multiple projects and deadlines while maintaining strong attention to detail and quality.
• Proactively identify gaps, outdated materials, and opportunities to improve marketing programs.
• Bring ideas forward and take ownership of projects with minimal direction.

Requirements

• Bachelor's degree preferred.
• 3-5 years of experience in B2B marketing, ideally within SaaS or another technology-driven environment.
• Experience executing integrated marketing campaigns across multiple channels.
• Hands‑on experience with email marketing and marketing automation platforms such as Account Engagement, HubSpot, Marketo, or similar.
• Strong writing and editing skills across email, web, blog, sales enablement, and campaign content.
• Ability to take established strategy or messaging and independently turn it into high‑quality execution.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Comfortable collaborating cross‑functional while also working independently.
• Analytical mindset with an interest in understanding and improving marketing performance.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (Vacation & Holidays)
• Training & Development
• Travel Bonus
• Maternity & Paternal Leave