Marketing Generalist: Content, Email & Growth Lead

ASCERA; Saint Petersburg (FL); Sur place; USD 55 000 - 85 000; Plein temps

Résumé du poste

SP6 is seeking a Marketing Generalist to join our team as a hands-on, versatile contributor in Saint Petersburg, FL. You will develop technical SME content into business-focused materials, plan email campaigns, manage WordPress sites, and drive marketing operations across channels.

The role requires 3+ years of B2B marketing, email marketing expertise, Canva design skills, and strong coordination abilities. Travel is minimal; a proactive, adaptable mindset is essential.

Qualifications

• 3+ years of B2B marketing experience.
• Email marketing experience with lead generation focus.
• Content marketing/writing across blogs, white papers, case studies, use cases, success stories.

Responsabilités

• Develop content by translating technical SMEs into business-focused materials.
• Plan, build, and send email campaigns; create automate nurture workflows.
• Maintain WordPress sites and coordinate webinar content.
• Manage marketing calendars, dashboards, and lead generation metrics.
• Route leads to sales and coordinate cross-channel communications.
• Oversee marketing tools and vendor relationships; maintain branding across assets.

Connaissances

B2B marketing

Email marketing

Content marketing

Event marketing

Social media

HubSpot

Canva design

Marketing operations

Brand messaging

Project coordination

Outils

HubSpot

WordPress/Elementor

Canva

LinkedIn

Salesforce

Salesloft

Asana

Description du poste

SP6 is seeking a Marketing Generalist to join our team as a hands-on, versatile contributor in Saint Petersburg, FL. You will develop technical SME content into business-focused materials, plan email campaigns, manage WordPress sites, and drive marketing operations across channels.

The role requires 3+ years of B2B marketing, email marketing expertise, Canva design skills, and strong coordination abilities. Travel is minimal; a proactive, adaptable mindset is essential.