Multi-Channel Campaign Data Architect

[2002 Corporate] Golden Entertainment LLC; United States; On-site; USD 65,000 - 95,000; Full time

Job summary

Golden Entertainment LLC is seeking a Database Marketing Specialist to drive guest engagement and revenue by executing multi-channel campaigns across its properties.

You will deploy campaigns via print, email, SMS and digital channels, monitor performance in real time, and translate data into actionable insights to optimize future strategies and reinvestment decisions.

Collaborating with cross-functional teams and ensuring compliance with gaming regulations are key expectations.

Qualifications

• 2–4 years in marketing, hospitality, or database analysis.
• Experience in gaming or casino environment preferred.
• Strong communication skills and willingness to work in a team.
• Familiarity with CRM, campaign tools, and SQL.

Responsibilities

• Provide timely guest service aligned with the company culture.
• Execute multi-channel marketing campaigns with cross-functional teams across print, email, SMS and digital formats.
• Utilize campaign management platforms to build, schedule, deliver, and report communications.
• Monitor campaign performance; make data-driven optimization recommendations.
• Analyze guest response data to identify insights and reinvestment opportunities.
• Support True Rewards customer online support.
• Ensure compliance with gaming laws and internal controls.

Skills

CRM

Campaign management tools

SQL

Database analysis

Microsoft Excel

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

CRM platforms

Campaign management platforms

Job description

Golden Entertainment LLC is seeking a Database Marketing Specialist to drive guest engagement and revenue by executing multi-channel campaigns across its properties.

You will deploy campaigns via print, email, SMS and digital channels, monitor performance in real time, and translate data into actionable insights to optimize future strategies and reinvestment decisions.

Collaborating with cross-functional teams and ensuring compliance with gaming regulations are key expectations.