Database Marketing Specialist

[2002 Corporate] Golden Entertainment LLC; United States; On-site; USD 65,000 - 95,000; Full time

Job summary

Golden Entertainment LLC is seeking a Database Marketing Specialist to drive guest engagement and revenue by executing multi-channel campaigns across its properties.

You will deploy campaigns via print, email, SMS and digital channels, monitor performance in real time, and translate data into actionable insights to optimize future strategies and reinvestment decisions.

Collaborating with cross-functional teams and ensuring compliance with gaming regulations are key expectations.

Qualifications

• 2–4 years in marketing, hospitality, or database analysis.
• Experience in gaming or casino environment preferred.
• Strong communication skills and willingness to work in a team.
• Familiarity with CRM, campaign tools, and SQL.

Responsibilities

• Provide timely guest service aligned with the company culture.
• Execute multi-channel marketing campaigns with cross-functional teams across print, email, SMS and digital formats.
• Utilize campaign management platforms to build, schedule, deliver, and report communications.
• Monitor campaign performance; make data-driven optimization recommendations.
• Analyze guest response data to identify insights and reinvestment opportunities.
• Support True Rewards customer online support.
• Ensure compliance with gaming laws and internal controls.

Skills

CRM

Campaign management tools

SQL

Database analysis

Microsoft Excel

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

CRM platforms

Campaign management platforms

Job description

At Golden Entertainment LLC , we don’t just offer jobs — we build careers. In a business that’s often about flash, we’re the real deal. With a diverse portfolio of hospitality, gaming, and entertainment properties, we’re powered by people who are passionate, reliable, and ready to make an impact. Whether you're just starting out or looking to take your career to the next level, you’ll find real opportunities here — and a team that’s as invested in your success as you are.

Job Description Summary: Summary: As a Database Marketing Specialist, you are instrumental in driving guest engagement and revenue growth by executing and analyzing multi-channel marketing campaigns across all properties. You are responsible for ensuring the flawless delivery and optimization of campaigns-from initial production and deployment through real-time monitoring and post-campaign performance analysis. Your ability to turn data into insights helps shape future strategies and supports the broader marketing vision of the organization.

Essential Functions and Responsibilities

• Provide timely and courteous guest service consistent with the company's guest service culture
• Execute multi-channel direct marketing campaigns by collaborating with cross-functional teams including creative, analytics, purchasing, property-level marketing, and external vendors
• Utilize campaign management platforms daily to build, schedule, deliver, and report on targeted communications across print, email, SMS, and digital formats
• Monitor campaign performance to ensure alignment with strategy, timelines, and budget; make data-driven recommendations for optimization
• Analyze guest response data and marketing trends to identify actionable insights and support reinvestment strategies
• Provide support for True Rewards customer online support
• Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, if they apply to the position
• Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company's guest service culture standards
• Perform other duties as assigned

Qualifications

• 2-4 years of marketing, hospitality, or database analysis experience; experience in a gaming or casino environment preferred
• Ability to follow instructions and complete tasks accurately in a fast-paced environment
• Strong communication skills and willingness to work as part of a team
• Committed to fostering a respectful, inclusive, and safety-conscious work environment
• Ability to access and input information using a moderately complex computer system
• Skilled in Microsoft Office Suite, including Outlook, Excel, and Word; familiarity with collaboration tools like Microsoft Teams
• Working knowledge of CRM, campaign management tools, SQL, and database query software preferred

Requirements

• At least 21 years of age
• High School Diploma or equivalent required
• Bachelor's degree in Marketing, Business, or related field preferred
• Ability to effectively communicate in English, both written and verbal
• Obtain and maintain all work cards as required by the company
• Verify right to work in the United States
• Work Cards Nevada Gaming Registration

Physical Requirements

• Occasionally push/pull up to 25lbs
• Occasionally lift and/or carry up to 25lbs at floor, knee, waist, and chest levels
• Occasionally squat, kneel, reach, bend, twist
• Frequently sit and work at a desk or computer
• Occasionally standing and walking
• Ability to communicate using in-person speech, radios, and telephone
• Ability to hear, understand, and distinguish speech and/or other sound in person
• Ability to distinguish between shades of color
• Ability to use tools or equipment requiring a high degree of dexterity

Potential Conditions

Indoor Slippery surfaces

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.

Golden Entertainment is a premier hospitality and gaming company headquartered in Nevada, with a portfolio that embodies the heart of the state’s entertainment landscape. Our operations include iconic destinations such as our landmark Las Vegas Strip resort, The STRAT; popular locals casinos across Southern Nevada; vibrant riverside resorts in Laughlin; and more than 70 neighborhood taverns throughout the state. Across every property, we’re united by a shared commitment to service, innovation, and community. At our core, we’re powered by people—corporate professionals who bring integrity, creativity, and collaboration to every function. Whether in HR, IT, marketing, or finance, your work fuels the teams that keep our properties thriving.

Looking to grow your corporate career with purpose?