MS - Media Buyer

More Staffing LLC; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative staffing agency is seeking a strategic Media Buyer to manage and optimize paid advertising campaigns across Meta and Google Ads. This role is pivotal in boosting brand awareness and generating high-quality leads. You will collaborate closely with marketing leadership to enhance the agency's online presence and drive recruitment efforts. If you're data-driven and possess hands-on experience in digital advertising, this is an exciting opportunity to make a significant impact in a remote work environment, where your skills will directly contribute to the agency's growth and success.

Qualifications

• 2+ years of experience managing Meta and Google Ads campaigns.
• Strong understanding of lead generation funnels and bidding strategies.

Responsibilities

• Plan and optimize paid media campaigns across Meta and Google Ads.
• Analyze campaign data and produce regular reports with actionable insights.

Skills

Meta Ads Management

Google Ads Management

Lead Generation

Analytical Skills

Ad Copywriting

Audience Targeting

Tools

Google Analytics

Meta Insights

Excel/Sheets

Job description

Job Title: Media Buyer
Location: Remote
Work Shift: TBD
Working Hours: 10 hours a week

Job Description:

We’re looking for a strategic, data-driven Media Buyer with hands-on experience managing and optimizing paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms. In this role, you’ll lead the strategy and execution of paid advertising campaigns to boost brand awareness, generate high-quality leads, and support internal recruitment and client acquisition efforts. You’ll work closely with marketing leadership to grow our presence on Meta (Facebook/Instagram) and Google Ads, and eventually across other digital platforms.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns across Meta and Google Ads with a focus on lead generation, recruitment marketing, and brand growth.
• Manage and monitor ad performance daily to improve conversion rates and reduce cost per lead (CPL).
• Create and test targeting strategies to reach key audiences: clients, job seekers, and niche talent pools.
• Write and refine ad copy aligned with our tone, value proposition, and campaign goals.
• Collaborate with design and content teams to develop high-performing creative assets.
• Implement and manage tracking (pixels, custom events) to ensure accurate attribution and ROI tracking.
• Analyze campaign data and produce regular reports with actionable insights.
  Stay on top of digital advertising trends and platform updates to keep More Staffing competitive.
• Manage ad budgets efficiently and scale successful campaigns across platforms.

• 2+ years of hands-on experience managing Meta and Google Ads campaigns.
• Strong understanding of lead generation funnels, targeting, bidding strategies (CBO, cost cap, bid cap).
• Strong analytical skills and proficiency with tools like Google Analytics, Meta Insights, and Excel/Sheets.
• Experience with ad copywriting and basic creative strategy.
• Proven ability to optimize campaigns for lead quality and ROI.
• Comfortable working independently in a remote environment.
• Experience with audience targeting, retargeting, and lookalike strategies.
• Strong analytical and reporting skills.
  
  Nice to Have
• Experience running ads for staffing agencies, recruitment firms, or B2B service companies.
• Familiarity with LinkedIn Ads, TikTok Ads, or other platforms.
• Working knowledge of CAPI, CRM integration, or tools like Hyros, GoHighLevel, etc.
• Facebook Blueprint or Google Ads certifications.