Mountain Apparel PLM: Growth & GTM Leader

Stio

Jackson (WY)

On-site

USD 70,000 - 85,000

Full time

14 days+
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Benefits offered by this job

Medical, Dental Vision plans
401k with Match
Paid time off
Employee Assistance Programs
Long Term Disability
Gear test

Job summary

Stio in Jackson, WY is seeking a Product Line Manager - Apparel (PLM) to lead seasonal line plans, develop GTM materials, and translate market insights into assortment strategies across men's and women's mountain apparel. You will collaborate with Design, Development, Merchandising and Marketing to ensure on-time delivery, proper MSRP validation and margin targets.

The role requires 3–5 years in product creation, strong Excel/Adobe skills, and Centric PLM experience.

Qualifications

  • Bachelor’s degree in business, merchandising, apparel design, or related field.
  • 3 to 5 years of product creation experience in outdoor, apparel, or accessories.
  • Demonstrated understanding of the end-to-end product creation process & market landscape.
  • Experience building & presenting line plans, product briefs & GTM materials.
  • Proficiency in Microsoft Excel, Google products & Adobe Creative Suite.
  • PLM system experience required; Centric experience a plus.
  • Effective visual & verbal communication with experience influencing cross-functional decisions.

Responsibilities

  • Analyze industry data & consumer insights to identify opportunities by gender, category & price.
  • Create & maintain seasonal line plans aligned to financial, efficiency & positioning objectives.
  • Write & present seasonal product briefs within Stio’s product creation framework.
  • Own line plan execution in Centric; maintain data integrity & forecasting flow.
  • Develop style efficiency recommendations to improve key business drivers.
  • Build & maintain cross-departmental assets for product range communication.
  • Summarize seasonal GTM initiatives; align supporting styles with Marketing & Development.
  • Deliver product presentations at GTM milestones for internal stakeholders.
  • Propose & validate MSRP architecture per line plan, market value & margin targets.
  • Validate target margin proposals per financial guidance, COGS & market value.
  • Partner with Marketing on positioning & storytelling through line dives & GTM reviews.
  • Coordinate with Development on seasonal timeline status & milestone deadlines.
  • Communicate product updates & expectations to cross-functional partners.

Skills

Product creation
Line plans
GTM materials
Cross-functional communication
Excel/Google/Adobe

Education

Bachelor's degree in business, merchandising, apparel design, or related field

Tools

Centric PLM
Centric experience
Microsoft Excel
Adobe Creative Suite

Job description

Stio in Jackson, WY is seeking a Product Line Manager - Apparel (PLM) to lead seasonal line plans, develop GTM materials, and translate market insights into assortment strategies across men's and women's mountain apparel. You will collaborate with Design, Development, Merchandising and Marketing to ensure on-time delivery, proper MSRP validation and margin targets.

The role requires 3–5 years in product creation, strong Excel/Adobe skills, and Centric PLM experience.

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