Apparel Product Line Leader — GTM & Growth

STIO; Denver (CO); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Long Term Disability

Employee Assistance Program

401k with Match

Generous PTO

Gear test & perks

Job summary

STIO is seeking a Product Line Manager - Apparel to oversee seasonal line plans, GTM communications, and product briefs across mountain apparel categories. The PLM translates market insights into line plan recommendations to support revenue growth and margins.

You will manage Centric line plans, ensure data integrity, and coordinate with Design, Development, Merchandising, and Marketing. Domestic travel of up to 30% is required.

Qualifications

• Bachelor’s degree in business, merchandising, apparel design, or related field.
• 3–5 years of product creation experience in outdoor, apparel, or accessories.
• Experience building & presenting line plans, product briefs & GTM materials.
• Proficiency in Microsoft Excel, Google products & Adobe Creative Suite.
• PLM system experience required; Centric experience a plus.
• Effective visual & verbal communication with experience influencing cross-functional decisions.

Responsibilities

• Analyze industry data & consumer insights to identify opportunities by gender, category & price.
• Create & maintain seasonal line plans aligned to financial, efficiency & positioning objectives.
• Write & present seasonal product briefs within Stio’s product creation framework.
• Own line plan execution in Centric; maintain data integrity & forecasting flow.
• Develop style efficiency recommendations to improve key business drivers.
• Build & maintain cross-departmental assets for product range communication.
• Summarize seasonal GTM initiatives; align supporting styles with Marketing & Development.
• Deliver product presentations at GTM milestones for internal stakeholders.
• Propose & validate MSRP architecture per line plan, market value & margin targets.
• Validate target margin proposals per financial guidance, COGS & market value.
• Partner with Marketing on positioning & storytelling through line dives & GTM reviews.
• Coordinate with Development on seasonal timeline status & milestone deadlines.
• Communicate product updates & expectations to cross-functional partners

Skills

Experience building line plans

Presentation skills

Cross-functional influence

Communication skills

Education

Bachelor's degree in business/merchandising/apparel

Tools

PLM systems (Centric)

MS Excel

Google Workspace

Adobe Creative Suite

Job description

STIO is seeking a Product Line Manager - Apparel to oversee seasonal line plans, GTM communications, and product briefs across mountain apparel categories. The PLM translates market insights into line plan recommendations to support revenue growth and margins.

You will manage Centric line plans, ensure data integrity, and coordinate with Design, Development, Merchandising, and Marketing. Domestic travel of up to 30% is required.