Product Line Manager - Apparel

STIO; Denver (CO); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Long Term Disability

Employee Assistance Program

401k with Match

Generous PTO

Gear test & perks

Job summary

STIO is seeking a Product Line Manager - Apparel to oversee seasonal line plans, GTM communications, and product briefs across mountain apparel categories. The PLM translates market insights into line plan recommendations to support revenue growth and margins.

You will manage Centric line plans, ensure data integrity, and coordinate with Design, Development, Merchandising, and Marketing. Domestic travel of up to 30% is required.

Qualifications

• Bachelor’s degree in business, merchandising, apparel design, or related field.
• 3–5 years of product creation experience in outdoor, apparel, or accessories.
• Experience building & presenting line plans, product briefs & GTM materials.
• Proficiency in Microsoft Excel, Google products & Adobe Creative Suite.
• PLM system experience required; Centric experience a plus.
• Effective visual & verbal communication with experience influencing cross-functional decisions.

Responsibilities

• Analyze industry data & consumer insights to identify opportunities by gender, category & price.
• Create & maintain seasonal line plans aligned to financial, efficiency & positioning objectives.
• Write & present seasonal product briefs within Stio’s product creation framework.
• Own line plan execution in Centric; maintain data integrity & forecasting flow.
• Develop style efficiency recommendations to improve key business drivers.
• Build & maintain cross-departmental assets for product range communication.
• Summarize seasonal GTM initiatives; align supporting styles with Marketing & Development.
• Deliver product presentations at GTM milestones for internal stakeholders.
• Propose & validate MSRP architecture per line plan, market value & margin targets.
• Validate target margin proposals per financial guidance, COGS & market value.
• Partner with Marketing on positioning & storytelling through line dives & GTM reviews.
• Coordinate with Development on seasonal timeline status & milestone deadlines.
• Communicate product updates & expectations to cross-functional partners

Skills

Experience building line plans

Presentation skills

Cross-functional influence

Communication skills

Education

Bachelor's degree in business/merchandising/apparel

Tools

PLM systems (Centric)

MS Excel

Google Workspace

Adobe Creative Suite

Job description

ABOUT US

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

YOUR ROLE

The Product Line Manager - Apparel (PLM) at Stio® executes seasonal product commercialization, line plan management & go-to-market communication for assigned categories within the mountain apparel line. The PLM translates market intelligence, sales data & consumer insights into line plan recommendations that support revenue growth, margin targets & assortment efficiency.

The PLM manages the seasonal line plan in Centric, maintaining data integrity & information flow from line plan to forecasting, demand planning & marketing. The PLM builds product briefs, develops GTM presentation materials & communicates product positioning, features & end use to cross-functional partners. The PLM has key accountabilities in seasonal timeline adherence, MSRP validation, margin proposal development & cross-departmental asset creation.

The PLM partners with Design on product architecture & aesthetic direction, with Development on product execution & timeline coordination, with Merchandising on assortment alignment & channel needs, and with Marketing on go-to-market positioning & storytelling.The PLM reports to the Product Line Director; Domestic travel required 30% of the year.

YOUR RESPONSIBILITIES

• Analyze industry data & consumer insights to identify opportunities by gender, category & price
• Create & maintain seasonal line plans aligned to financial, efficiency & positioning objectives
• Write & present seasonal product briefs within Stio’s product creation framework
• Own line plan execution in Centric; maintain data integrity & forecasting flow
• Develop style efficiency recommendations to improve key business drivers
• Build & maintain cross-departmental assets for product range communication
• Summarize seasonal GTM initiatives; align supporting styles with Marketing & Development
• Deliver product presentations at GTM milestones for internal stakeholders
• Propose & validate MSRP architecture per line plan, market value & margin targets
• Validate target margin proposals per financial guidance, COGS & market value
• Partner with Marketing on positioning & storytelling through line dives & GTM reviews
• Coordinate with Development on seasonal timeline status & milestone deadlines
• Communicate product updates & expectations to cross-functional partners

YOUR SKILLS AND EXPERIENCE

• Bachelor’s degree in business, merchandising, apparel design, or related field
• 3 to 5 years of product creation experience in outdoor, apparel, or accessories
• Demonstrated understanding of the end-to-end product creation process & market landscape
• Experience building & presenting line plans, product briefs & GTM materials
• Proficiency in Microsoft Excel, Google products & Adobe Creative Suite
• PLM system experience required; Centric experience a plus
• Effective visual & verbal communication with experience influencing cross-functional decisions

THE FINE PRINT

• Medical, Dental Vision plans
• Company Paid Long Term Disability
• Employee Assistance Programs
• 401k with Match
• Generous paid time off policies
• Gear test, perks and more

We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $70,000-$85,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications.

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.