Motorcycle Events & Marketing Coordinator

Ferman Automotive Group; Tampa (FL); Hybrid; USD 42,000 - 64,000; Full time

Job summary

Ferman Automotive Group’s Harley-Davidson dealership in Tampa, FL is seeking an Event and Marketing Coordinator to plan, coordinate and promote dealership events while supporting marketing initiatives that drive guest traffic, community engagement, motorcycle sales, service business, and merchandise revenue.

The ideal candidate is creative, highly organized, energetic, and passionate about motorcycles and relationship-building.

Qualifications

• Strong organizational and project management skills.
• Excellent communication and interpersonal abilities.
• Experience with social media and digital marketing.
• Ability to manage multiple projects simultaneously.
• Willingness to work evenings, weekends, rallies and events.

Responsibilities

• Plan, organize, coordinate, and execute dealership events and community activities.
• Develop promotional campaigns to increase event participation and traffic.
• Create and schedule social media content across platforms.
• Assist with photography, video content and event coverage.
• Coordinate email campaigns and guest communications.
• Maintain event calendars and promotional materials.
• Promote inventory, service, parts, and merchandise through marketing channels.
• Build relationships with community organizations and media outlets.
• Track attendance, leads, and marketing performance metrics.

Skills

Strong organizational skills

Excellent communication

Public relations

Creative mindset

Social media marketing

Project management

Independent work

Microsoft Office proficiency

Canva / Adobe CS experience

Education

High school diploma or GED

Associate's or Bachelor's in Marketing/Communications/Public Relations/Event Management

Tools

Canva

Adobe Creative Suite

Photography

Video editing

Microsoft Office

Job description

Ferman Automotive Group’s Harley-Davidson dealership in Tampa, FL is seeking an Event and Marketing Coordinator to plan, coordinate and promote dealership events while supporting marketing initiatives that drive guest traffic, community engagement, motorcycle sales, service business, and merchandise revenue.

The ideal candidate is creative, highly organized, energetic, and passionate about motorcycles and relationship-building.