Moto Events & Marketing Maestro

Cigar City Motors INC; Tampa (FL); On-site; USD 45,000 - 65,000; Full time

Job summary

Cigar City Motors INC is seeking an Event and Marketing Coordinator to plan and promote dealership events, campaigns, and community activities. You will create guest experiences, manage social media content, and collaborate across departments to drive traffic and sales.

The role requires flexibility to work evenings, weekends, rallies, and special dealership events, with a passion for motorcycles and brand partnerships.

Qualifications

• Strong organizational and project management skills.
• Excellent communication and interpersonal abilities.
• Strong public relations and relationship-building skills.
• Creative mindset with attention to detail.
• Experience with social media platforms and digital marketing.
• Ability to manage multiple projects simultaneously.
• Self-motivated with the ability to work independently.
• Proficiency with Microsoft Office applications.
• Experience with Canva, Adobe Creative Suite, photography, and video editing preferred.
• Knowledge of motorcycle culture and the Harley-Davidson lifestyle preferred.
• Ability to work evenings, weekends, and special events.

Responsibilities

• Plan, organize, coordinate, and execute dealership events, rallies, open houses, bike nights, charity rides, customer appreciation events, and community outreach activities.
• Coordinate event logistics, including vendor management, entertainment, permits, sponsorships, event setup, and teardown.
• Develop and execute promotional marketing campaigns to increase event participation and dealership traffic.
• Create and schedule social media content across multiple platforms.
• Assist with photography, video content creation, and event coverage.
• Coordinate email marketing campaigns and guest communications.
• Maintain and update dealership website content, event calendars, and promotional materials.
• Promote new motorcycle inventory, used motorcycles, service specials, parts promotions, and MotorClothes merchandise through various marketing channels.
• Build relationships with community organizations, local businesses, media outlets, and event partners.
• Support Harley Owners Group (H.O.G.) activities and rider community engagement.
• Track event attendance, lead generation, and marketing performance metrics.
• Assist with in-store merchandising, promotional displays, signage, and branding initiatives.
• Ensure all marketing materials comply with Harley-Davidson brand standards.
• Monitor marketing budgets related to events and promotions.
• Support dealership departments with marketing requests and special initiatives.
• Represent the dealership professionally at all times and promote a positive guest experience.
• Perform additional duties as assigned by management.

Skills

Organizational skills

Project management

Communication

Interpersonal skills

Social media marketing

Creative mindset

Multitasking

Independence

Microsoft Office

Canva / Adobe CS

Education

High school diploma or GED

Assoc./Bachelors in Marketing or related

Job description

Cigar City Motors INC is seeking an Event and Marketing Coordinator to plan and promote dealership events, campaigns, and community activities. You will create guest experiences, manage social media content, and collaborate across departments to drive traffic and sales.

The role requires flexibility to work evenings, weekends, rallies, and special dealership events, with a passion for motorcycles and brand partnerships.