Motorcycle Sales Leader - Drive Strategy & Growth

Ferman Automotive Group; Tampa (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Ferman Automotive Group in Tampa, FL seeks a General Sales Manager to lead all motorcycle sales operations, fuel growth, and drive profitability through strong team leadership and disciplined processes. You will coach the sales staff, set strategies, manage inventory, pricing, and CRM usage, and ensure excellent guest satisfaction while maintaining compliance with dealer and manufacturer standards.

This role requires a proven track record in motorcycle retail, solid analytical skills, and the

Qualifications

• High school diploma or GED required.
• Minimum 5–10 years motorcycle sales experience.
• Prior experience as a Sales Manager, Assistant Sales Manager, or Desk Manager.
• Proven track record of achieving sales and profitability targets in motorcycle retail.

Responsibilities

• Oversee all new and used motorcycle sales operations.
• Develop and implement sales strategies to achieve monthly, quarterly, and annual sales goals.
• Manage, train, coach, and evaluate the sales team, including sales associates and assistant managers.
• Monitor sales performance, lead conversion rates, and dealership KPIs.
• Control and manage motorcycle inventory, pricing strategies, and market competitiveness.
• Conduct daily sales meetings to drive performance, motivation, and accountability.
• Ensure consistent execution of dealership sales processes from lead to delivery.
• Work closely with Finance & Insurance to maximize profitability and guest satisfaction.
• Handle escalated customer concerns and ensure resolution in a timely manner.
• Oversee CRM usage, internet lead management, and follow-up processes.
• Analyze market trends, competition, and manufacturer incentives to adjust strategy.
• Maintain compliance with dealership policies and manufacturer requirements.
• Collaborate with General Manager and other departments to achieve overall dealership goals.
• Ensure high levels of guest satisfaction and repeat/referral business.

Skills

Leadership

Coaching

Sales & Negotiation

Analytical Skills

Financial Management

Motorcycle Retail

CRM Proficiency

Communication

Accountability

Education

High school diploma or GED

Bachelor's degree preferred

Tools

CRM Software

Dealership Management Systems

Job description

Ferman Automotive Group in Tampa, FL seeks a General Sales Manager to lead all motorcycle sales operations, fuel growth, and drive profitability through strong team leadership and disciplined processes. You will coach the sales staff, set strategies, manage inventory, pricing, and CRM usage, and ensure excellent guest satisfaction while maintaining compliance with dealer and manufacturer standards.

This role requires a proven track record in motorcycle retail, solid analytical skills, and the