Mobile Product Analyst - Guest Experience & Loyalty

Cracker Barrel Old Country Store, Inc.

Tennessee

Hybrid

USD 70,000 - 100,000

Full time

14 days+

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Benefits offered by this job

Competitive annual salary

Medical, Rx, Dental and Vision on Day

Life Insurance and Disability Coverage

Tuition Reimbursement and Professional

401k with Company Matching

Employee Discounts

Job summary

Cracker Barrel Old Country Store, Inc. is seeking a Business Analyst / Product Analyst to partner with multiple teams in Tennessee to translate business objectives into mobile requirements and actionable user stories.

You will document processes, define success metrics, and support cross-functional discovery sessions to shape innovative digital guest experiences. The role involves collaborating with UX, Product, and Mobile Development teams, supporting mobile features that boost guest

Qualifications

Bachelor degree in relevant field or equivalent education and experience.
1-3 years of experience as a Business Analyst, Product Analyst, Systems Analyst, Product Owner, or similar role supporting web, digital, customer experience, ecommerce, or enterprise technology initiatives.
Experience gathering and documenting requirements, writing user stories and acceptance criteria, supporting UAT, and working with business and technical stakeholders.
Experience working with both technical and non-technical stakeholders.
CBAP/PMI-PBA or related certifications are preferred but not required.

Responsibilities

Partner with stakeholders across the enterprise to understand business objectives and opportunities.
Facilitate discovery sessions, stakeholder interviews, requirements workshops, and cross-functional meetings to identify business needs and define solution scope.
Translate business objectives into actionable mobile requirements, user stories, business rules, workflow diagrams, acceptance criteria, and measurable success metrics.
Document current-state and future-state workflows, user journeys, business processes, and system interactions.
Analyze and document impacts, assumptions, risks, dependencies, edge cases, and operational considerations.
Support the delivery of mobile capabilities that improve guest engagement, satisfaction, convenience, and loyalty.
Collaborate with UX, Product, and Mobile Development teams to ensure solutions meet business objectives and guest needs.
Help identify opportunities to improve mobile conversion, retention, app engagement, and customer satisfaction.
Support enhancements related to Cracker Barrel Rewards, loyalty engagement, reward redemption, promotional campaigns, bonus offers, and customer account experiences.
Partner with Loyalty, CRM, Digital Marketing, and Product teams to define and document requirements supporting personalized digital experiences.
Partner with QA and business stakeholders to define test scenarios, review test coverage, support UAT, prioritize defects, resolve requirement questions, and support go/no-go recommendations.
Support release readiness by confirming requirements coverage, stakeholder alignment, UAT readiness, business process impacts, communications, training needs, and support considerations.
Support post-launch validation by comparing delivered functionality and performance against agreed success criteria and identifying opportunities for optimization.
Create and maintain clear documentation for both technical and non-technical audiences, including meeting notes, decision logs, process flows, requirement summaries, readiness materials, and support handoffs.