Senior App Growth & UA Manager

Flo; Town of Poland (NY); Hybrid; USD 54,684 - 73,656; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Paid holidays

Parental leave

Sabbatical

Flo Premium

Job summary

Flo is the world’s leading health and fitness app, backed by strong growth and a $1B valuation in 2024. We’re seeking a performance marketing lead to plan, execute, and optimize app user acquisition campaigns across Meta and other paid social channels.

You will work with analytics, creative, and social teams to drive growth while navigating evolving privacy rules. We expect 5+ years in high-growth app marketing, expert Meta Ads management, strong analytics skills with Excel/Sheets, and

Qualifications

• 5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments.
• Expert-level experience managing Meta Ads campaigns at scale, with potential TikTok or Snapchat experience.
• Proven track record of optimizing campaigns for ROAS, CPA, and LTV.
• Strong analytical skills with advanced Excel/Google Sheets.
• Solid understanding of app attribution and MMP tools.
• Experience with BI tools to analyze and visualize data.
• Strong communication and project management skills; cross-functional work ability.
• Upper-intermediate or advanced English.
• Ability to conduct market research and competitors analysis.

Responsibilities

• Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram).
• Monitoring and optimizing account structure, bidding models, and audience segmentation.
• Driving incremental growth through performance-focused campaign strategy and rapid experimentation.
• Collaborating with analytics, creative and social teams to boost paid acquisition.
• Generating insights from performance data and proactively identifying opportunities.
• Staying up to date with industry trends, platform updates, and privacy regulations.
• Producing regular performance reports and contributing to strategic discussions.

Skills

Meta Ads at scale

ROAS optimization

Audience segmentation

Excel / Google Sheets

MMP tools

BI tools

Cross-functional communication

English proficiency

Tools

Looker

Tableau

Job description

Flo is the world’s leading health and fitness app, backed by strong growth and a $1B valuation in 2024. We’re seeking a performance marketing lead to plan, execute, and optimize app user acquisition campaigns across Meta and other paid social channels.

You will work with analytics, creative, and social teams to drive growth while navigating evolving privacy rules. We expect 5+ years in high-growth app marketing, expert Meta Ads management, strong analytics skills with Excel/Sheets, and