Mobile Growth Manager: Freemium to Subscription

TP-Link Systems Inc.; Irvine (CA); On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision insurance

401k contributions

15 days accrued vacation

11 paid holidays

Free gym membership

Job summary

A leading tech company in Irvine, CA, is looking for a Mobile Growth Manager. The role aims to scale subscription adoption for TapoCare, KasaCare, and HomeShield by converting existing mobile app users into paid subscribers. You will work closely with Product, Analytics, and Engineering teams to enhance user engagement through lifecycle marketing and data-driven strategies. A bachelor's degree and 5+ years of relevant experience are required. Benefits include a competitive salary, health insurance, and a positive work environment.

Qualifications

• 5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth.
• Experience converting existing users into paid subscribers.
• Demonstrated ability to drive measurable growth outcomes.

Responsibilities

• Develop and execute strategies to convert existing mobile app users into paid subscribers.
• Design lifecycle engagement programs across mobile channels.
• Run A/B tests and analyze results to improve subscription performance.

Skills

Growth marketing

Lifecycle marketing

Mobile app growth

Data analysis

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Braze

Amplitude

Mixpanel

Firebase

Iterable

Customer.io

Job description

A leading tech company in Irvine, CA, is looking for a Mobile Growth Manager. The role aims to scale subscription adoption for TapoCare, KasaCare, and HomeShield by converting existing mobile app users into paid subscribers. You will work closely with Product, Analytics, and Engineering teams to enhance user engagement through lifecycle marketing and data-driven strategies. A bachelor's degree and 5+ years of relevant experience are required. Benefits include a competitive salary, health insurance, and a positive work environment.