Mobile Game - Senior UA Marketing

Match SDG; Newark (NJ); On-site; USD 70,000 - 100,000; Full time

Job summary

Match SDG is seeking a Performance Marketing specialist based in Newark, NJ. The successful candidate will be responsible for the strategy and implementation of global marketing and user acquisition campaigns. Key duties include optimizing multi-platform advertising campaigns, analyzing performance data, and managing resources effectively. A minimum of 6 years of experience in Performance Marketing and a strong understanding of MMPs are required. Passion for mobile games and a data-driven mindset are essential for this role.

Qualifications

• Over 6 years of experience in Performance Marketing / UA.
• Thorough understanding and experience working with MMPs (AppsFlyer, Adjust, Singular).
• Possesses a data-driven mindset, focusing on performance and results.

Responsibilities

• Responsible for the strategy and implementation of global marketing and user acquisition (UA) campaigns.
• Operate and optimize multi-platform advertising campaigns (Google, Meta, Unity, AppLovin).
• Analyze data and improve the effectiveness of Performance Marketing / UA.

Skills

Data-driven mindset

Performance Marketing

Cross-platform advertising

User acquisition

Experience with MMPs

Mobile games knowledge

Data Science interest

Job description

Newark Liberty International Airport (EWR), Newark International Airport Street, Newark, NJ

Responsibilities and Qualifications

• Responsible for the strategy and implementation of global marketing and user acquisition (UA) campaigns.
• Operate and optimize multi-platform advertising campaigns (Google, Meta, Unity, AppLovin).
• Analyze data and improve the effectiveness of Performance Marketing / UA.
• Plan, allocate, and manage advertising resources (video, images).
• Implement global UA campaigns and monitor their effectiveness.
• Over 6 years of experience in Performance Marketing / UA.
• Thorough understanding and experience working with MMPs (AppsFlyer, Adjust, Singular).
• Experience in implementing and managing cross-platform advertising.
• Use English well in the workplace.
• Possesses a data-driven mindset, focusing on performance and results.
• Passionate about and knowledgeable about mobile games.
• Data-driven, with a data-centric approach, focusing on analyzing and optimizing performance indicators.
• Interested in Data Science/Advanced Analytics geometry dash lite.
• Knowing other foreign languages besides English.