Senior UA Manager

Dropfake; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Stock options

Non-accrual vacation

Fully remote (NA time zones)

Safe, empowering culture

Side projects allowed

Job summary

Drop Fake Inc. is seeking a Senior User Acquisition Manager to lead performance marketing for our publishing organization. You will own multi-million-dollar UA budgets, scale player growth across Tier-1 and global markets, and collaborate with Marketing, LiveOps, Product, Art, and Data Analytics.

You will drive high-scale campaigns, optimize ROAS, and align UA with in-game events and updates. A deep channel expertise and strong analytics background are required to succeed.

Qualifications

• 5+ years of hands-on performance marketing/UA experience in the mobile gaming industry.
• Proven track record launching, scaling, and managing large-scale UA budgets for top-grossing or high-volume mobile titles.
• Strong experience coordinating campaign surges and creative strategies with LiveOps calendars, event cycles, and live-service game updates.
• Channel Expertise: Deep technical mastery of core networks (Meta Ads, Google UAC, TikTok, AppLovin, Unity Ads, IronSource, Apple Search Ads).
• Proficient with major MMPs (AppsFlyer, Adjust, Singular), analytics suites (Looker, Tableau, BigQuery, Excel), and store optimization tools.
• Advanced understanding of mobile game monetization models (IAP, IAA, Hybrid), pLTV modeling, and retention dynamics.

Responsibilities

• Translate high performance insights and in-game event calendars into actionable growth strategies that keep our games at the top of the charts.
• Architect, launch, and optimize high-scale performance marketing campaigns across major channels.
• Own multi-million-dollar UA budgets with strict accountability for ROAS, CPI and LTV targets.
• Partner closely with LiveOps and Product teams to synchronize UA pushes, budget scaling, and retargeting initiatives with in-game events, seasonal updates and feature releases.
• Translate live-ops themes and in-game mechanics into compelling ad creative briefs.
• Build structured creative hypothesis frameworks (concepts, playable ads, video formats) in collaboration with internal art teams.
• Monitor early post-install cohort metrics alongside Product/Analytics teams to evaluate player quality and adjust bidding or targeting strategies in real time.
• Leverage predictive LTV (pLTV) models for long-term budget allocation.
• Maintain direct relationships with platform reps (Meta, Google, TikTok, to access alpha/beta features and strategic benchmarks.)

Skills

Performance marketing

Mobile gaming

Budget management

LiveOps coordination

Channel expertise

Tools

AppsFlyer

Adjust

Singular

Looker

Tableau

BigQuery

Excel

Store optimization tools

Job description

Drop Fake Inc. is hiring a Senior User Acquisition Manager to lead performance marketing for our new publishing organization. You will own multi-million dollar user acquisition budgets, scale player growth across Tier-1 and global markets, and serve as the connective tissue between Marketing, LiveOps, Product, Art, and Data Analytics.

About You

• 5+ years of hands-on performance marketing / UA experience in the mobile gaming industry.
• Proven track record of successfully launching, scaling, and managing large-scale UA budgets for top-grossing or high-volume mobile titles.
• Strong experience coordinating campaign surges and creative strategies with LiveOps calendars, event cycles, and live-service game updates.
• Channel Expertise: Deep technical mastery of core networks (Meta Ads, Google UAC, TikTok, AppLovin, Unity Ads, IronSource, Apple Search Ads).
• Proficient with major MMPs (AppsFlyer, Adjust, Singular), analytics suites (Looker, Tableau, BigQuery, Excel), and store optimization tools.
• Advanced understanding of mobile game monetization models (IAP, IAA, Hybrid), pLTV modeling, and retention dynamics.

Responsibilities

• Translate high performance insights and in-game event calendars into actionable growth strategies that keep our games at the top of the charts.
• Architect, launch, and optimize high-scale performance marketing campaigns across major channels.
• Own multi-million-dollar UA budgets with strict accountability for ROAS, CPI and LTV targets.
• Partner closely with LiveOps and Product teams to synchronize UA pushes, budget scaling, and retargeting initiatives with in-game events, seasonal updates and feature releases.
• Translate live-ops themes and in-game mechanics into compelling ad creative briefs.
• Build structured creative hypothesis frameworks (concepts, playable ads, video formats) in collaboration with internal art teams.
• Monitor early post-install cohort metrics alongside Product/Analytics teams to evaluate player quality and adjust bidding or targeting strategies in real time.
• Leverage predictive LTV (pLTV) models for long-term budget allocation.
• Maintain direct relationships with platform reps (Meta, Google, TikTok, to access alpha/beta features and strategic benchmarks.

About Us

We founded Drop Fake to build a progressive games company defined by autonomy, honesty, and an open, inclusive culture. Our flat structure fosters self-organization, transparent communication, and shared responsibility. At the core of our approach is peer-driven accountability, where every team member plays an active role in shaping and owning our collective vision.

Our commitments include:

• Salaried employees will be granted stock options and as such are owners of the company.
• We offer non-accrual vacation, which means you take time off when you need it!
• We are a fully remote studio across North American time zones.
• We create a safe place for you to feel empowered to share your ideas.
• Side hustles - It’s ok to work on your own projects!

Drop Fake is an equal opportunity employer and we encourage applications from all qualified individuals. We are committed to a diverse, creative, and fun-loving workplace!