User Acquisition Manager (App Campaigns)

IDT; Town of Newark (WI); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Tuition Reimbursement Program

Professional Growth & Autonomy

Generous Paid Vacation & Sick Time

Coffee, Breakfast, & Games In-Office

In-Office Gym & Recreational Leagues

Flexible Working Arrangements & Conven

Health, Dental, Vision & 401k

Job summary

IDT is seeking a hands-on Junior User Acquisition Manager to join our marketing team in Wisconsin. You will help execute and scale paid campaigns across Google Ads, Meta, TikTok, Snapchat and more, focusing on CPI/CPA/ROAS targets and data-driven optimization.

You’ll work with designers to align ad assets with app messaging, test creatives, and analyze funnel data to drive improvements. 1+ year UA or growth experience preferred; English fluency required.

Qualifications

• 1+ year managing paid campaigns in a UA or growth role.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Fluent in English, written and spoken.

Responsibilities

• Execute and scale paid campaigns across multiple channels (Google Ads, Meta, TikTok, Snapchat, Reddit, X).
• Assist with strategy, setup and daily optimization to meet CPI, CPA, and ROAS targets.
• Analyze the full performance funnel and translate data into actionable optimizations.
• Support creative testing and establish a structured testing framework.
• Collaborate with designers to align ad assets with app messaging and audience.

Skills

Analytical mindset

Campaign optimization

A/B testing

Cross-channel marketing

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Reddit Ads

X Ads

Job description

• We are looking for a hands-on Junior User Acquisition Manager to support our marketing team
• In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution
• This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization
• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS)
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results
• Identify areas of improvement by analyzing performance data and converting insights into clear actions
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app’s messaging and audience
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis

Benefits

• Tuition Reimbursement Program
• Professional Growth & Autonomy
• Generous Paid Vacation & Sick Time
• Coffee, Breakfast, & Games In-Office
• In-Office Gym & Recreational Leagues
• Flexible Working Arrangements & Convenient Work Locations
• Health, Dental, Vision & 401k

Fluent in English (Spanish will be a plus); written and spoken B2C App acquisition experience needed Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat 1+ year managing paid campaigns in a UA or growth role Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions