MMM & Portfolio Optimization Lead - Hybrid

Haleon plc.; New Jersey; Hybrid; USD 149,000 - 204,000; Full time

Benefits offered by this job

generous 401(k) plan

tuition reimbursement

time off programs including 6 months +

healthcare programs coverage for you &

discretionary bonus

Job summary

Haleon US is seeking a Portfolio Optimization Manager to lead Marketing Mix Modeling, portfolio optimization, and investment allocation. You will translate complex analytical outputs into actionable recommendations that maximize growth and ROI, partnering across Marketing, Finance, Commercial, and Executive leadership.

You will also lead analytics talent, manage external partners, and help scale marketing effectiveness capabilities. This hybrid role is based in Warren, NJ with 3 days in-office.

Qualifications

• Bachelor's degree in analytics or related field.
• 7+ years in marketing analytics or related.
• Experience leading Marketing Mix Modeling programs.
• Portfolio optimization, resource allocation, scenario planning experience.

Responsibilities

• Lead Marketing Mix Modeling program, governance, delivery, and activation of recommendations.
• Translate findings into actionable business recommendations driving marketing investments.
• Advise Marketing, Commercial, Finance, and Leadership on effectiveness and investments.
• Lead portfolio optimization and resource allocation analyses for plans and strategy.
• Develop fact-based recommendations across brands, channels, and segments.
• Collaborate with stakeholders and partners to deliver high-quality insights.

Skills

Leadership

Stakeholder management

Communication

Team development

Education

Bachelor's degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, or related field

Tools

Power BI

Tableau

R

Python

Job description

Haleon US is seeking a Portfolio Optimization Manager to lead Marketing Mix Modeling, portfolio optimization, and investment allocation. You will translate complex analytical outputs into actionable recommendations that maximize growth and ROI, partnering across Marketing, Finance, Commercial, and Executive leadership.

You will also lead analytics talent, manage external partners, and help scale marketing effectiveness capabilities. This hybrid role is based in Warren, NJ with 3 days in-office.