Portfolio Optimization Manager

Haleon; New Jersey; On-site; USD 149,000 - 204,000; Full time

Job summary

Haleon seeks a Portfolio Optimization Manager to lead marketing effectiveness across the US, driving MMM, portfolio optimization, and evidence-based investment decisions. You will partner with Marketing, Finance, Commercial and Leadership to translate insights into strategic growth and optimized resource allocation.

You will manage internal and external analytics talent, guiding high-performing teams to deliver rigorous, actionable recommendations.

Qualifications

• Bachelor's degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, or related field.
• 7+ years in marketing analytics or related field.
• Demonstrated MMM program leadership and translating results into business recommendations.
• Experience with portfolio optimization, resource allocation, or scenario planning for investments.
• Strong analytical and problem-solving skills with large data sets.
• Ability to influence senior stakeholders with data-driven insights.
• Experience leading and developing high-performing teams.
• Cross-functional collaboration with Marketing, Finance, Commercial, and Exec leadership.
• Experience managing external agencies, consultants, or analytics partners.
• Proficiency with Power BI, Tableau, R, Python or similar tools.

Responsibilities

• Lead Haleon US's Marketing Mix Modeling (MMM) program, governance, delivery and activation of recommendations.
• Translate analytical findings into actionable business recommendations for marketing investments and growth.
• Advise Marketing, Commercial, Finance and Leadership on effectiveness and investment optimization.
• Lead portfolio optimization and resource allocation analyses for plans and long-range strategy.
• Develop fact-based recommendations across brands, channels, and segments to maximize ROI.
• Support scenario planning and investment simulations to evaluate opportunities and risks.
• Collaborate with internal and external partners to deliver high-quality insights.
• Manage analytics partnerships to ensure rigor and alignment with priorities.
• Lead, coach and develop direct reports to foster a high-performance culture.
• Build capabilities by adopting tools and best practices and evaluating new methodologies.

Skills

7+ years experience

Analytical skills

Problem solving

Stakeholder influence

Team leadership

Cross-functional collaboration

Power BI/Tableau/Python/R

Education

Bachelor's degree in Analytics/Statistics/Economics/Marketing/Data Science

Advanced degree preferred

Tools

Power BI

Tableau

R

Python

Job description

Welcome to Haleon. We’re a purpose-driven, world‑class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance‑focused culture.

As Portfolio Optimization Manager, you will be responsible for leading Haleon US’s marketing effectiveness agenda through the development and application of Marketing Mix Modeling (MMM), portfolio optimization, and resource allocation capabilities. Acting as a trusted advisor to Marketing, Finance, Commercial, and Executive Leadership teams, you will translate complex analytical outputs into actionable recommendations that maximize business growth, improve return on investment, and support strategic decision‑making. This role will serve as the US lead for Marketing Mix Modeling and investment optimization, driving the development and adoption of analytical frameworks that enable evidence‑based allocation of marketing investments across brands, and channels. In addition, this position will be responsible for leading both internal analytics talent and external agency and consulting partners, ensuring the delivery of high‑quality insights while fostering a culture of innovation, accountability, and continuous improvement. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Responsibilities include some of the following:

• Lead Haleon US's Marketing Mix Modeling (MMM) program, including model development, governance, delivery, and activation of recommendations.
• Translate complex analytical findings into actionable business recommendations that drive marketing investment decisions and commercial growth.
• Act as a trusted advisor and subject matter expert to Marketing, Commercial, Finance, and Leadership teams on marketing effectiveness and investment optimization.
• Lead portfolio optimization and resource allocation analyses to support annual operating plans, long-range strategic planning, and investment decisions.
• Develop fact-based recommendations across brands, channels, and customer segments to maximize growth and return on investment.
• Support business scenario planning and investment simulations to evaluate opportunities, trade‑offs, and risks.
• Collaborate with internal stakeholders and external analytics partners to ensure delivery of high‑quality, actionable insights.
• Manage external analytics, consulting, and measurement partners to ensure analytical rigor, efficient resource utilization, and alignment with business priorities.
• Lead, coach, and develop direct reports, creating a high-performance culture focused on innovation, accountability, and talent development.
• Establish performance expectations, provide ongoing coaching, and support career development for team members.
• Build organizational capabilities by driving adoption of marketing effectiveness tools, frameworks, and best practices.
• Identify and evaluate emerging analytical methodologies, technologies, and approaches that strengthen decision‑making capabilities.
• Influence senior leadership through compelling data storytelling and evidence‑based recommendations.
• Collaborate with regional and global analytics teams to share methodologies, best practices, and learnings.
• Manage budgets associated with marketing effectiveness initiatives, analytics partnerships, and strategic projects.
• Serve as the organizational expert on marketing effectiveness, econometric modeling, portfolio optimization, and resource allocation strategies.
• Understand MMM methodology and ensure models are accurate and useable through rigid validation.

Basic Qualifications

• Bachelor's degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, or a related field.
• 7+ years of experience in marketing analytics, commercial analytics, business insights, strategy consulting, or a related field.
• Demonstrated experience leading Marketing Mix Modeling (MMM) programs and translating results into business recommendations.
• Experience in portfolio optimization, resource allocation, scenario planning, or strategic investment decision support.
• Strong analytical and problem‑solving skills with experience working with complex and large‑scale datasets.
• Experience influencing senior stakeholders through data-driven recommendations and strategic insights.
• Experience leading and developing high‑performing teams.
• Experience working cross‑functionally with Marketing, Finance, Commercial, and Executive Leadership teams.
• Experience managing external agencies, consultants, or analytics partners.

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• Advanced degree in Business, Economics, Statistics, Data Science, Marketing Analytics, or related discipline.
• Experience within Consumer Health, CPG, Pharmaceutical, Retail, or Consulting organizations.
• Experience with econometric modeling, forecasting, simulation, and optimization techniques.
• Strong understanding of media measurement, attribution, incrementality testing, and marketing effectiveness methodologies.
• Experience supporting commercial and financial planning processes.
• Proven ability to simplify complex analytical concepts for senior and executive audiences.
• Experience building and scaling analytics capabilities, processes, and teams.
• Strong people leadership skills with a track record of coaching and developing talent.
• Experience managing large agency, consulting, or analytical engagements and associated budgets.
• Proficiency with analytical and visualization tools such as Power BI, Tableau, R, Python, or similar platforms.
• Ability to balance strategic thinking with execution excellence.

The salary range for this role is: $148,648 - 204,391 USD annually plus an annual bonus.

Why Haleon?

Our Win as One Framework is a simple, stretching definition of our future direction. It includes our purpose, ambitions, strategic drivers, and behaviours that will enable us to Win as One. This framework guides our decision-making, strategy, and culture.

The successful candidate will demonstrate the following capabilities:

• Consumer first, always: Leverage analytics and consumer understanding to ensure marketing investments deliver meaningful value to consumers and drive sustainable growth.
• Collaborate for impact: Build strong partnerships across Marketing, Finance, Commercial, and Analytics teams to drive better business outcomes.
• Unlock value, at pace: Identify opportunities to improve marketing effectiveness and accelerate growth through data‑driven decisions and rapid activation of insights.
• Grow myself and others: Continuously build analytical capabilities, develop talent, and share expertise across teams and functions.

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

Job Posting End Date 2026-09-28