Meta Performance & Creative Marketing Strategist

Home Run Franchises; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Job summary

Home Run Franchises is seeking a Performance Marketing Strategist to develop, launch, and optimize Meta advertising campaigns for franchise owners across multiple brands. You will analyze performance, identify opportunities, and craft compelling ads to generate more qualified leads at lower costs.

This role blends strategy, analytics, copywriting, and creative execution. You’ll have the freedom to test new ideas, leverage AI tools, and influence marketing across hundreds of local markets while

Qualifications

• 2+ years managing Meta advertising campaigns.
• Strong understanding of Facebook and Instagram advertising platforms.
• Experience optimizing campaigns for lead generation.
• Excellent copywriting skills.

Responsibilities

• Analyze Meta advertising performance across multiple brands and local markets.
• Identify trends and opportunities for improvement.
• Develop strategies to improve lead quality and return on ad spend.
• Create structured testing plans for audiences, creative, and messaging.

Skills

Meta advertising

Campaign optimization

Copywriting

Creative concepting

Tools

Canva

Adobe Creative Suite

Job description

Home Run Franchises is seeking a Performance Marketing Strategist to develop, launch, and optimize Meta advertising campaigns for franchise owners across multiple brands. You will analyze performance, identify opportunities, and craft compelling ads to generate more qualified leads at lower costs.

This role blends strategy, analytics, copywriting, and creative execution. You’ll have the freedom to test new ideas, leverage AI tools, and influence marketing across hundreds of local markets while