Senior Meta Performance Lead (Remote)

Clients Blackbox, Inc.; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, messaging, and testing. You will lead client conversations, optimize for lead generation and appointment bookings, and write direct-response copy and video scripts.

This hands-on role requires managing multiple accounts, developing testing plans, and translating data into actionable recommendations while maintaining accountability across the funnel.

Qualifications

• 5+ years of hands-on paid media experience (Meta).
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Strong direct-response copywriting for ads and video scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Own a portfolio of client accounts and lead bi-weekly calls with clients.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointments.
• Develop structured testing strategies across audiences, offers, messaging, and creative.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Set up tracking, pixels, and lead-routing workflows; diagnose funnel issues.

Skills

Paid media

Meta advertising

Direct-response copywriting

Client strategy

Campaign optimization

Data analysis

Communication

Project management

Tools

Meta Ads Manager

Facebook Pixel

Calendly

Zapier

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, messaging, and testing. You will lead client conversations, optimize for lead generation and appointment bookings, and write direct-response copy and video scripts.

This hands-on role requires managing multiple accounts, developing testing plans, and translating data into actionable recommendations while maintaining accountability across the funnel.