Meta Paid Media Strategist — Lead Gen & Appointments

Clients Blackbox, Inc.; New York (NY); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Paid Media Strategist to own a portfolio of client accounts from strategy through execution. You’ll lead bi-weekly calls, optimize Meta campaigns for lead generation and appointment bookings, and translate data into actionable guidance for non-technical clients.

You’ll report to the Associate Director of Operations and ensure client results, retention, and growth. This hands-on role requires strong communication and multi-account management across a

Qualifications

• 4+ years of hands-on paid media experience with a strong focus on Meta advertising.
• Experience managing multiple client accounts and leading client-facing conversations.
• Proven ability to meet performance targets while supporting client retention.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary point of contact.
• Lead bi-weekly client calls covering performance, strategy, priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before calls.
• Translate campaign data into clear, actionable recommendations for non-technical clients.
• Build strong client relationships that support retention, renewals, and referrals.
• Set up and optimize Meta campaigns focused on lead generation and appointments.
• Monitor budgets, targeting, bid strategies, creative testing, and campaign variables.
• Configure tracking, pixels, and conversion events; manage Calendly/Zapier integrations.

Skills

Paid media management

Meta advertising

Client communication

Campaign optimization

Tracking & analytics

Automation basics

Tools

Meta Ads Manager

Calendly

Zapier

Job description

Clients Blackbox, Inc. is seeking a Paid Media Strategist to own a portfolio of client accounts from strategy through execution. You’ll lead bi-weekly calls, optimize Meta campaigns for lead generation and appointment bookings, and translate data into actionable guidance for non-technical clients.

You’ll report to the Associate Director of Operations and ensure client results, retention, and growth. This hands-on role requires strong communication and multi-account management across a