Merchant Growth Strategy Lead, Global Logistics

TikTok Inc.; Seattle (WA); On-site; USD 116,000 - 198,000; Full time

Job summary

TikTok is seeking a Merchant Growth Strategy Operations professional to support growth of platform logistics services, including FBT and TT Shipping. You will analyze data, gather merchant insights, design growth strategies, and drive cross-functional initiatives across global markets.

The ideal candidate will enable merchant adoption, conversion, activation, and retention while improving logistics penetration, fulfillment efficiency, and merchant experience.

Qualifications

• Bachelor’s degree or above; 5+ years in internet platforms, business analysis, or growth/strategy operations.
• Strong analytical skills; proficiency in Excel/Google Sheets; SQL skills preferred.
• Structured thinking with ability to develop actionable recommendations and cross-functional collaboration.

Responsibilities

• Analyze merchant segmentation, order fulfillment, logistics usage behavior, conversion funnels, cost performance, and churn patterns to identify growth opportunities.
• Evaluate merchant adoption, conversion paths, usage barriers, and growth potential across FBT, TT Shipping, and other platform logistics scenarios.
• Translate data findings into diagnosis, growth hypotheses, strategic recommendations, and prioritization proposals.
• Design merchant growth strategies and operational plans for different segments and goals; track progress and iterate.
• Collaborate with Product, Operations, Logistics, Data, and Research teams to drive project execution and reporting.

Skills

Strong analytical skills

Excel/Google Sheets

SQL (preferred)

Project management

Communication & collaboration

Education

Bachelor's degree or above

Job description

TikTok is seeking a Merchant Growth Strategy Operations professional to support growth of platform logistics services, including FBT and TT Shipping. You will analyze data, gather merchant insights, design growth strategies, and drive cross-functional initiatives across global markets.

The ideal candidate will enable merchant adoption, conversion, activation, and retention while improving logistics penetration, fulfillment efficiency, and merchant experience.