Membership Strategy Lead: Global-to-Local Growth

Soho House & Co.; New York (NY); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Health Care + 401K

Paid Time Off

Career Development

Soho Impact

Learning & Development

Cookhouse & House Tonic

Team Events

Team Meal

Job summary

Soho House & Co. is seeking a Membership Strategy Manager to translate global frameworks into local plans and lead their delivery across assigned Houses, partnering with regional teams to protect and grow membership revenue.

The role requires strong analytical capability, experience with CRM data (preferably Salesforce), and a proven ability to align global strategy with local execution across retention, intakes and new openings.

Qualifications

• Significant experience in membership strategy, retention, customer success, loyalty or lifecycle marketing within a membership, hospitality or premium customer environment.
• Proven experience delivering engagement and retention strategies that improve customer or member lifetime value.
• Experience delivering acquisition as well as retention — intake or sales targets, offer design and funnel management.
• Experience supporting new site, venue or market openings in a hospitality, retail or membership environment.
• Experience operating in a matrixed international business, delivering centrally designed strategy through local teams without direct authority over them.
• Strong analytical capability, with experience using CRM platforms (ideally Salesforce) and customer data to inform decisions.
• Experience working with behavioural insight, segmentation and predictive models to influence customer engagement.
• Demonstrated ability to translate complex data into commercially focused recommendations.
• Proven experience working across multiple business functions and influencing stakeholders at all levels.
• Strong presentation, communication and stakeholder management skills, including experience presenting to senior leadership.
• Highly organised, commercially minded and proactive, with the ability to manage multiple initiatives simultaneously.
• Knowledge of the assigned Houses’ membership landscape and cultural calendar.
• Confident using AI tools to accelerate day‑to‑day work – e.g. building and interrogating performance reporting, structuring data analysis, and preparing decks and presentations for senior stakeholders.

Responsibilities

• Deliver its assigned Houses’ contribution to global membership retention target.
• Design and run toolboxes that reduce turnover among high-risk member groups across its assigned Houses.
• Drive engagement against globally defined attrition indicators, closing the gap between local execution and target.
• Manage pre- and post-initiative data for its assigned Houses, adjusting continually with local teams to protect the retention goal.
• Strengthen onboarding and first-three-year engagement across its assigned Houses using behavioural insight.
• Partner with Data Team and Soho Support Member Success to target interventions where they deliver greatest impact.

Skills

Membership strategy

Retention strategy

Lifecycle marketing

Data-driven decision-making

Cross-functional collaboration

Stakeholder management

Presentation to senior leadership

Tools

Salesforce (CRM)

Job description

Soho House & Co. is seeking a Membership Strategy Manager to translate global frameworks into local plans and lead their delivery across assigned Houses, partnering with regional teams to protect and grow membership revenue.

The role requires strong analytical capability, experience with CRM data (preferably Salesforce), and a proven ability to align global strategy with local execution across retention, intakes and new openings.