Membership Marketing Project Coordinator

Shelby American, Inc.; Arlington (VA); Hybrid; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Membership Project Coordinator to drive fundraising and membership marketing campaigns. This role focuses on enhancing member engagement and retention through various channels, including direct mail, email, and social media. The ideal candidate will possess a strong background in marketing, excellent communication skills, and a passion for conservation. With a flexible work-from-home policy, this position offers a unique opportunity to contribute to a meaningful cause while working within a dynamic team environment. If you're ready to make a difference in conservation efforts, this role is perfect for you.

Qualifications

• 3+ years of experience in direct response fundraising.
• Strong communication skills and ability to manage multiple deadlines.

Responsibilities

• Execute fundraising campaigns via direct mail, email, and social media.
• Manage schedules for direct marketing messages and ensure data accuracy.
• Collaborate with teams for effective campaign execution.

Skills

Strategic Thinking

Problem Solving

Written Communication

Oral Communication

Analytical Skills

Attention to Detail

Project Management

Education

Bachelor's degree in Marketing

Related field experience

Tools

Higher Logic

Google Analytics

Google AdWords

SurveyMonkey

Microsoft Office

netFORUM database

Job description

Description

POSITION SUMMARY

The Membership Project Coordinator is responsible for executing fundraising and membership marketing campaigns via direct mail, email, digital, and social media. The goal for this position is to build member engagement, improve the member experience, and ultimately improve membership retention and donations to support a larger, more engaged TU. The Membership Project Coordinator also oversees cultivation emails, premium purchases and collaborates with the Associate Director, Membership Marketing Strategy to ensure all messages are integrated with the member/supporter lifecycle. Requires a bachelor’s degree and 3+ years’ experience in direct response fundraising. The position is based in Arlington, Virginia, and will allow for 75-80% work from home.

DUTIES AND RESPONSIBILITIES

1. Execute renewal, acquisition and fundraising appeals using direct-mail, email, digital marketing, and online forms.
2. Assist in membership and fundraising reporting.
3. Manage direct marketing message schedules to ensure strict adherence to dates.
4. Work with printers and mailers to produce direct mail solicitations by providing copy, art, lists and proof approvals.
5. Collaborate with email team to provide lists, copy, links and creative for all email solicitations.
6. Coordinate with web team to create donation, membership, lead and renewal forms.
7. Work with the social media team to execute posts that support our acquisition, renewal and donation campaigns.
8. Ensure accurate data for all solicitations.
9. Ensure correspondence data is loaded into databases for reporting and tracking purposes.
10. Review and assist in data hygiene processes and facilitate data transfers to vendors.
11. Provide proofreading and testing support as needed.
12. Review pricing/bids and print/mail purchase orders. Submit related invoices to financial system.
13. Help manage premium inventory.

Requirements

1. Bachelor’s degree in marketing or related field plus at least 3 years of relevant experience.
2. Ability to think strategically, tactically, and creatively.
3. Ability to problem solve and refine systems to increase efficiency and productivity.
4. Excellent written and oral communication skills.
5. Ability to project manage multiple deadlines simultaneously and multi-task.
6. A passion for conservation and/or fishing is highly desired but not required.
7. Ability to work independently or as a team cross departmentally.
8. Strong analytical skills and attention to detail.
9. Knowledge of direct marketing, email, direct mail, and digital advertising.
10. Knowledge of non-profit marketing best practices.
11. Knowledge of membership databases, inventory management systems, email tools (Higher Logic), web analytics tools (ex. Google Analytics), Google AdWords, SurveyMonkey, and Microsoft Office. Experience with netFORUM database is a plus.

About Trout Unlimited

Trout Unlimited (TU) is a conservation organization that is uniquely positioned to create common ground among diverse interests to conserve, protect and restore North America’s cold-water fisheries and their watershed. We overcome obstacles with grassroots credibility, professional skill, non-partisanship, and scientific expertise. We build meaningful relationships with decision makers, land and resource stewards, community members, and other stakeholders to deliver meaningful change across landscapes. TU is both a local, on-the-ground force and a national player with 300,000 members and supporters organized into over 400 chapters and councils nationwide.