Email Marketing Project Coordinator

Paladin Consulting; Addison (TX); On-site; USD 50,000 - 75,000; Full time

Job summary

A leading company in marketing services is seeking an Email Marketing Specialist to optimize their communication strategies. The role involves managing email campaigns using Marketing Cloud, ensuring effective audience targeting, and analyzing campaign performance. The ideal candidate has a strong email marketing background, is data-driven, and collaborates effectively with various teams to enhance marketing efforts.

Qualifications

• Professional experience in email marketing and automation required.
• Experience with Salesforce Marketing Cloud strongly preferred.
• Able to work with technical, business development, creative, and marketing teams.

Responsibilities

• Assist with all email campaigns including execution, testing, and optimization.
• Ensure email campaigns target the right audiences with the correct message.
• Analyze and measure performance against expectations.

Skills

Email marketing and automation

Data analysis

B2B marketing

B2C marketing

Communication

Team collaboration

Tools

Salesforce Marketing Cloud

Microsoft Office

Illustrator

Photoshop

Job description

• Work closely with the Senior Email Marketing Specialist and Communications team to execute against the company's email strategy and initiatives, deploying and tracking highly segmented outbound campaigns, market-specific email campaigns, and digital communications related to promotions, events, and advertising.
• The ideal candidate for this role will have a passion for using data, analytics, and email best practices through Marketing Cloud.

Responsibilities :

• Work with the Sr. Email Marketing Specialist and Communications team to develop a deep understanding of the business model and communication calendars.
• Assist with all email campaigns, including loading lists, data extension creation, execution, testing, optimization, and follow-up.
• Ensure all email marketing campaigns are always targeting the right audiences with the right message at the right time.
• Use data to constantly analyze, diagnose, and measure performance against expectations.
• Maintain and manage ESP / Marketing Cloud contact database.
• Adapt to existing processes and procedures, while staying current with programs to suggest new approaches to delivering better results.

Skills & Qualifications :

• Professional experience in email marketing and automation required.
• Microsoft Office suite and an email marketing platform required; experience with Salesforce Marketing Cloud strongly preferred.
• Both B2B and B2C marketing experience preferred.
• Strong service mentality to support business partners.
• Able to work with technical, business development, creative, and marketing teams.
• Knowledge of Illustrator and / or Photoshop for basic image editing a plus.

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