Membership Marketing Project Coordinator

Trout Unlimited; Arlington (VA); Hybrid; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Membership Project Coordinator to lead fundraising and membership marketing campaigns. This role focuses on enhancing member engagement and retention through innovative strategies across various channels, including direct mail and social media. The ideal candidate will possess a bachelor's degree in marketing and at least three years of relevant experience, showcasing strong communication and analytical skills. Join a passionate team dedicated to conserving North America's cold-water fisheries and make a significant impact while enjoying a flexible work-from-home arrangement.

Qualifications

• 3+ years of experience in direct response fundraising required.
• Strong analytical skills and attention to detail are essential.

Responsibilities

• Execute fundraising appeals using direct mail, email, and digital marketing.
• Manage direct marketing message schedules and ensure data accuracy.

Skills

Strategic Thinking

Problem Solving

Written Communication

Oral Communication

Analytical Skills

Attention to Detail

Education

Bachelor’s degree in marketing or related field

Tools

Higher Logic

Google Analytics

Google AdWords

SurveyMonkey

Microsoft Office

netFORUM database

Job description

POSITION SUMMARY

The Membership Project Coordinator is responsible for executing fundraising and membership marketing campaigns via direct mail, email, digital, and social media. The goal for this position is to build member engagement, improve the member experience, and ultimately improve membership retention and donations to support a larger, more engaged TU. The Membership Project Coordinator also oversees cultivation emails, premium purchases and collaborates with the Associate Director, Membership Marketing Strategy to ensure all messages are integrated with the member/supporter lifecycle. Requires a bachelor’s degree and 3+ years’ experience in direct response fundraising. The position is based in Arlington, Virginia, and will allow for 75-80% work from home.

DUTIES AND RESPONSIBILITIES

1. Execute renewal, acquisition and fundraising appeals using direct-mail, email, digital marketing, and online forms.
2. Assist in membership and fundraising reporting.
3. Manage direct marketing message schedules to ensure strict adherence to dates.
4. Work with printers and mailers to produce direct mail solicitations by providing copy, art, lists and proof approvals.
5. Work with email team to provide lists, copy, links and creative for all email solicitations.
6. Work with web team to create donation, membership, lead and renewal forms.
7. Work with the social media team to execute posts that support our acquisition, renewal and donation campaigns.
8. Ensure accurate data for all solicitations.
9. Ensure correspondence data is loaded into databases for reporting and tracking purposes.
10. Review and assist in data hygiene processes and facilitate data transfers to vendors.
11. Provide proofreading and testing support as needed.
12. Review pricing/bids and print/mail purchase orders. Submit related invoices to financial system.
13. Help manage premium inventory.

Requirements

1. Bachelor’s degree in marketing or related field plus at least 3 years of relevant experience.
2. Ability to think strategically, tactically, and creatively.
3. Ability to problem solve and refine systems to increase efficiency and productivity.
4. Excellent written and oral communication skills.
5. Ability to project manage multiple deadlines simultaneously and multi-task.
6. A passion for conservation and/or fishing is highly desired but not required.
7. Ability to work independently or as a team cross departmentally.
8. Strong analytical skills and attention to detail.
9. Knowledge of direct marketing, email, direct mail, and digital advertising.
10. Knowledge of non-profit marketing best practices.
11. Knowledge of membership databases, inventory management systems, email tools (Higher Logic), web analytics tools (ex. Google Analytics), Google AdWords, SurveyMonkey, and Microsoft Office. Experience with netFORUM database is a plus.

About Trout Unlimited

Trout Unlimited (TU) is a conservation organization that is uniquely positioned to create common ground among diverse interests to conserve, protect and restore North America’s cold-water fisheries and their watershed. We overcome obstacles with grassroots credibility, professional skill, non-partisanship, and scientific expertise. We build meaningful relationships with decision makers, land and resource stewards, community members, and other stakeholders to deliver meaningful change across landscapes. TU is both a local, on-the-ground force and a national player with 300,000 members and supporters organized into over 400 chapters and councils nationwide.