Membership Marketing Programs Lead

College-of-American-Pathologists; Northfield Township (IL); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

401K

Education reimbursement

Job summary

The College of American Pathologists (CAP) in Northfield, IL seeks a Membership Marketing Promotions Manager to lead integrated marketing strategies that drive member acquisition, engagement, and retention.

You will promote CAP’s education offerings, events, and member benefits across digital channels, email, content, and partnerships, delivering measurable results and maintaining brand consistency.

Qualifications

• 3+ years in progressively complex, results oriented marketing management.
• College degree required; MBA or advanced degree preferred.
• Associations or healthcare experience is a plus.
• Willingness to travel up to 10%.

Responsibilities

• Develop and execute integrated marketing strategies to drive membership growth.
• Define audience journeys to improve targeting and member experience.
• Plan multi-channel campaigns (digital, email, content, events).
• Collaborate with stakeholders to align initiatives with member needs.
• Lead messaging that communicates CAP’s value and brand consistency.
• Oversee content strategy for thought leadership and education.
• Manage budgets and evaluate campaign performance.

Skills

Analytical thinking

Communication skills

Problem solving

Cross-functional collaboration

Project management

Team leadership

Education

College degree required; MBA or advanced degree preferred

Tools

Microsoft 365

Google Analytics

AI tools (ChatGPT/CoPilot)

Job description

The College of American Pathologists (CAP) in Northfield, IL seeks a Membership Marketing Promotions Manager to lead integrated marketing strategies that drive member acquisition, engagement, and retention.

You will promote CAP’s education offerings, events, and member benefits across digital channels, email, content, and partnerships, delivering measurable results and maintaining brand consistency.