Membership Growth Marketing Manager

College of American Pathologists (CAP); Winnetka (IL); On-site; USD 100,000 - 128,000; Full time

Job summary

The College of American Pathologists (CAP) is seeking a Membership Marketing Promotions Manager to lead integrated marketing strategies promoting membership benefits, education offerings, and events. You will drive member acquisition, engagement, and retention through clear, audience-focused messaging and cross-functional collaboration.

Responsibilities include developing scalable marketing plans, overseeing content and digital campaigns, and optimizing ROI while staying current on marketing

Qualifications

• Bachelor's degree or higher; MBA preferred.
• 3+ years in progressively complex marketing management.
• Experience in associations or healthcare a plus.

Responsibilities

• Develop and execute integrated marketing strategies to drive member growth, engagement, and retention.
• Define audience segments and member journeys to improve targeting and personalization.
• Plan and optimize multi-channel campaigns (digital, email, content, events) to support membership and education offerings.
• Collaborate with stakeholders to align marketing initiatives with member needs and business priorities.
• Develop messaging that communicates CAP's value proposition and maintains brand consistency across channels.
• Establish scalable marketing planning processes for agile campaign development.
• Oversee content strategy to support thought leadership, education, and engagement.
• Manage digital marketing efforts including website content, SEO, GEO, social media, and lead generation.
• Analyze campaign data to measure performance and inform decisions.
• Support lead generation, conversion, and revenue goals across teams.
• Oversee education programs, events, and business development promotions.
• Manage marketing budgets and ROI.

Skills

Analytical thinking

Written communication

Verbal communication

Problem solving

Cross-functional collaboration

Project coordination

Marketing strategy

Team leadership

Education

College degree

MBA or advanced degree preferred

Tools

Microsoft 365

Google Analytics

AI tools (ChatGPT/CoPilot)

Job description

The College of American Pathologists (CAP) is seeking a Membership Marketing Promotions Manager to lead integrated marketing strategies promoting membership benefits, education offerings, and events. You will drive member acquisition, engagement, and retention through clear, audience-focused messaging and cross-functional collaboration.

Responsibilities include developing scalable marketing plans, overseeing content and digital campaigns, and optimizing ROI while staying current on marketing