Hybrid Director, Digital Strategy & Communications

College-of-American-Pathologists; Washington (District of Columbia); Hybrid; USD 138,000 - 176,000; Full time

Job summary

College of American Pathologists seeks a Director of Strategic Communications and Digital Content to lead integrated digital strategies that advance CAP’s mission across web, email, social media, and analytics. You will shape governance standards, editorial workflows, and audience-centric content while guiding a distributed team and coordinating with cross-functional partners.

The role focuses on optimizing CAP.org, improving engagement, and delivering measurable organizational impact through

Qualifications

• Bachelor’s degree in communications, public relations, marketing, or a related field is required.
• 10+ years of progressively responsible experience in strategic communications, digital communications, content strategy, digital marketing, or a related field, including experience leading teams and enterprise-level digital initiatives.
• Experience in a medical association, health care organization, or mission-driven organization is preferred.
• Exceptional written and verbal communication skills and strong leadership abilities.

Responsibilities

• Lead the development and execution of integrated communications strategies supporting CAP’s mission and priorities.
• Provide governance standards, publishing practices, editorial workflows, and accountability for digital communications.
• Oversee CAP.org content governance, information architecture, usability, accessibility, and SEO.
• Establish goals, KPIs, measurement frameworks, and reporting for digital channels and campaigns.
• Lead, coach, and develop digital communications staff; manage resources, vendors, and contracts.
• Collaborate across technology, marketing, product, and business units to enhance audience experience.

Skills

Enterprise digital strategy

Digital governance

Audience-centric content

Analytics & measurement

Cross-functional leadership

CMS

Email platforms

Analytics tools

Social media tools

Education

Bachelor’s degree in communications PR marketing

Tools

CMS

Email platforms

Analytics tools

Social media management tools

Job description

College of American Pathologists seeks a Director of Strategic Communications and Digital Content to lead integrated digital strategies that advance CAP’s mission across web, email, social media, and analytics. You will shape governance standards, editorial workflows, and audience-centric content while guiding a distributed team and coordinating with cross-functional partners.

The role focuses on optimizing CAP.org, improving engagement, and delivering measurable organizational impact through