Membership Growth Referral Lead

Christian Healthcare Ministries; Barberton (OH); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Faith and purpose-based career

Fully paid health benefits

Retirement and Life Insurance

12 paid holidays plus birthday

Lunch provided daily

Professional Development

Paid Training

Job summary

Christian Healthcare Ministries is seeking a Membership Growth and Referral Lead to drive member acquisition and enrollment growth by leading the Refer-a-Friend program and supporting enrollment, group sales, and conference sales teams. The role blends strategic leadership with hands-on management to refine strategies and use data to improve results.

You will mentor and lead multiple teams, set targets and KPIs, design referral campaigns, and collaborate with marketing to produce effective

Qualifications

• Bachelor’s degree in business, Marketing, or related field.
• 7–10 years of leadership experience focused on enrollment, membership growth, and referral program management.
• Proven track record of achieving and exceeding growth targets in healthcare, nonprofit, or faith-based sectors.

Responsibilities

• Partner with growth and marketing leadership to develop and optimize strategies for enrollment, group sales, and referrals.
• Set growth targets, KPIs, and strategic objectives; adjust based on market trends and performance data.
• Lead and develop Refer-a-Friend, enrollment, group sales, and conference sales teams.
• Design and optimize referral campaigns; ensure clear guidelines, incentives, and tracking.
• Monitor performance metrics and collaborate with marketing to create referral materials and campaigns.

Skills

Referral program

Data analytics

Copywriting

CRM software

Leadership

Education

Bachelor’s degree in business/Marketing

Job description

The Membership Growth and Referral Lead drives member acquisition and enrollment growth for CHM by leading the Refer-a-Friend program and supporting the membership enrollment, group sales, and conference sales teams. Blending strategic leadership with hands-on management, this role refines strategies, streamlines processes, and uses data to improve results and ensure efficient onboarding of new members.

WHAT WE OFFER

• Compensation based on experience.
• Faith and purpose-based career opportunity!
• Fully paid health benefits
• Retirement and Life Insurance
• 12 paid holidays PLUS birthday
• Lunch is provided DAILY.
• Professional Development
• Paid Training

PRIMARY RESPONSIBILITIES

• Partner with the Director of Growth Enrollment and marketing management to develop, implement, and optimize strategies and daily operations for membership enrollment, group sales, conferences, and the Refer-a-Friend program in support of CHM’s ministry-driven mission and expansion goals.
• Work with senior leadership to set growth targets, key performance indicators (KPIs), and strategic objectives, and adjust strategies based on market trends, performance data, and CHM’s broader Ministry goals.
• Lead, mentor, and develop the Refer-a-Friend Coordinator, Member Enrollment Team, Group Sales Team, and Conference Sales Team, fostering a culture of collaboration, excellence, and accountability rooted in CHM’s values.
• Set clear performance expectations, provide regular feedback and evaluations, and offer hands-on coaching in closing enrollments, driving referral growth, and achieving group acquisition targets.
• Design and optimize the Refer-a-Friend program to boost member acquisition, growth, and retention, ensuring guidelines, incentives, and tracking systems are clear and easy to use for members.
• Monitor and analyze performance metrics for enrollment, group sales, conferences, and referral campaigns, adjusting tactics and identifying opportunities for improvement.
• Collaborate with marketing management to create referral promotional materials and mission-aligned campaign copy, including emails, newsletters, landing pages, blog posts, and social media.
• Partner with the call center team to refine inbound and outbound call scripts and develop training materials that improve conversion rates for referrals, enrollments, and group acquisition.
• Support group membership acquisition by identifying and securing large organizations, churches, and businesses, and tailoring outreach messaging for potential partners.
• Represent CHM at industry conferences and events, building relationships with large groups and promoting CHM’s ministry-driven healthcare cost solution.
• Assist in developing and managing the department budget, allocating resources to achieve growth objectives.
• Present regular reports to senior leadership on referral program results, growth opportunities, financial performance, and resource allocation.

CORE COMPETENCIES & SKILLS

• Expertise in referral program development, with the ability to lead, optimize, and scale referral campaigns.
• Data-driven mindset with a focus on analyzing performance metrics and identifying areas for improvement.
• Strong copywriting and communication skills with experience creating persuasive content for multiple platforms.
• Proficiency in CRM software and analytics tools for tracking membership growth and referral outcomes.
• Exceptional leadership, interpersonal, and team management skills, with a ministry-focused approach to professional development.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in business, Marketing, or a related field (master’s degree preferred).
• 7-10 years of experience in leadership roles focused on enrollment, membership growth, and referral program management, preferably in healthcare, non-profit, or faith-based sectors.
• Proven track record of achieving and exceeding growth targets, with strong competencies in closing enrollments and expanding member bases.

About Christian Healthcare Ministries

Founded in 1981, Christian Healthcare Ministries (CHM) is a health care sharing ministry for Christians. CHM is a nonprofit, voluntary cost-sharing ministry through which participating Christians meet each other’s medical bills. The mission of CHM is to glorify God, show Christian love, and experience God’s presence as Christians share each other’s medical bills.